Messenger Personal Expression

Windows Live Messenger Personal Expression consists of four branded elements: winks, emoticons, backgrounds and display pictures.  It gives advertisers creative control over all of them and a central role in the Messenger platform.  Advertisers can also bundle all these Personal Expression elements together into Theme Packs, giving consumers even more options to express themselves using the brand. 

Users of Windows Live Messenger can choose Personal Expression elements from drop-down menus in the main Messenger conversation window. Advertisers sponsor one of the eight Personal Expression slots available in each menu for a minimum of one month. Users can now download both individual Personal Expressions and Theme Packs via a one-click download from the advertiser slot straight into their menu.

Campaigns can be boosted if working with preferred Microsoft Advertising vendors to include more features such as wink generators, landing pages with downloads, and Personal Expression within a Messenger Tab.

Key features:

• Access to millions of users worldwide via Windows Live Messenger
• Brand elements are central to Messenger conversations, driven by user choice
• Branded winks, emoticons, backgrounds and display pictures instantly accessible through drop-down menus in the Messenger conversation window
• Advertisers can combine all Personal Expression elements together into Theme Packs, ready to be downloaded with a single click
• Limit of eight sponsored Personal Expression menu slots ensuring an uncluttered environment
• Design of the brand elements in the hands of advertisers and creative agencies
• Reports of views and downloads available for each element.

• Standard, Rich media and Expandable banners are available alongside the main conversation window and Windows Live Today page in Windows Live Messenger presenting high-impact creative at the point of consumer influence.

• Adding ad sharing to banner ads in Windows Live Messenger extends reach, drives deeper interaction and invites viral distribution.