Windows Live Messenger

Unique Users: 125,030,000 / Time Spent: 0h 502m
http://get.live.com/messenger/
Overview Audience Profile Ad Formats  

Demographics

Gender
    • 52% are men
    • 48% are women
Age
    • 100% are 15+
    • 70% are 25+
    • 47% are 35+
    • 27% are 45+
    • 11% are 55+
    • 30% are 15-24
    • 53% are 15-34
    • 73% are 15-44
    • 23% are 25-34
    • 20% are 35-44
    • 16% are 45-54
Age & Gender
    • 52% are Male 15+
    • 37% are Male 25+
    • 24% are Male 35+
    • 14% are Male 45+
    • 6% are Male 55+
    • 15% are Male 15-24
    • 28% are Male 15-34
    • 38% are Male 15-44
    • 13% are Male 25-34
    • 10% are Male 35-44
    • 9% are Male 45-54
    • 48% are Female 15+
    • 33% are Female 25+
    • 23% are Female 35+
    • 13% are Female 45+
    • 5% are Female 55+
    • 15% are Female 15-24
    • 25% are Female 15-34
    • 35% are Female 15-44
    • 10% are Female 25-34
    • 10% are Female 35-44
    • 8% are Female 45-54

Reach

Unique Users: 125,030,000
Time Spent: 0h 502m
Source: comScore Q2 2009
Reach Source: comScore April-June09 *www.internetworldstats.com, 2008 Europe estimate