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Rectangular ad space, with an above-the-fold positioning. Offered in various dimensions: 468x60, 728x90, 234x60 and 120x240.
- Above-the-fold positioning of most banners on MSN provides exceptional visibility.
- Room for strong calls to action or branding
- Opportunity to dazzle users with rich media solutions, which expand traditional creative space with vibrant ads that encourage them to interact with your brand.
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Ad sharing is also available. Users can now virally spread an advertiser’s ad campaign with friends and family.
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Standard, Rich media and Expandable banners are available alongside the main conversation window and Windows Live Today page in Windows Live Messenger presenting high-impact creative at the point of consumer influence.
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Adding ad sharing to banner ads in Windows Live Messenger extends reach, drives deeper interaction and invites viral distribution.
The new MSN Pushdown and MSN Super-Expandable 728x90 banner formats deliver exceptional impact through seamlessly expanding and pushing down page content when a user initiates the ad experience. The MSN Pushdown delivers additional prominence through a format that stretches across the entire width of the page. The Super-expandable 728x90 banner fits a standard 728x90 banner format and can be bought on a CPM basis.
MSN Pushdown and MSN Super-Expandable 728x90 banner ads are available in selected markets.
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