Messenger Textlink

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

The User Experience

Messenger Conversation window

  1. Once a conversation window is called, the text link ad will remain present until the window is closed. Even if minimized, the same advertiser will remain. The ad will only disappear when the conversation window is closed ("X'ed out").
  2. A new ad call is made for every conversation window that is created.
  3. The ad will remain as long as the conversation window is open.

 

Ad Specifications

  • Character count is 65 (maximum), spaces included
  • Click destination must open into new browser.
  • Text must not be all caps.

Certified Rich Media Vendors

None

Data Reported

Ad requests and click-through.

Ad Submission Guidelines

All creative must meet the MSA Ad Submission Guidelines