Mobile Banner + Click to Call

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Additional Creatives

NameInitial SizeDownload File Size (GIF/JPG)
Mobile Banner + 12 Character Click to Call tag line120W X 20H1.5k
Mobile Banner + 12 Character Click to Call tag line168W X 28H3k
Mobile Banner + 12 Character Click to Call tag line216W X 36H4.5k
Mobile Banner + 12 Character Click to Call tag line300W X 50H7.5k

Accepted File Types

  • GIF
  • JPEG

    • The User Experience

    People with web-enabled mobile devices can view the latest news and premium content on http://mobile.msn.com/, and can access their Windows Live services through http://m.bing.com/. Your marketing message appears at the top of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website.

     

    The banner is accompanied by a click to call tag line allowing the end user to make a direct call to the advertiser.





    Ad Specifications

    MSN Mobile advertising complies with v3.0 of the Mobile Marketing Association’s Mobile Advertising Guidelines.  See Table 3: MMA Mobile Web Ad Guidelines for Default 6:1 Aspect Ratio.   http://www.mmaglobal.com/mobileadvertising.pdf  

     

    Banner Element:

    • No audio
    • No Flash or Silverlight
    • Static or animated gif; animation limited to 15 seconds (animated banners are not allowed on the Verizon homepage.)
    • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
    • Banner image can only click through to a website. Click-through URL should be for a page that is optimized for a mobile browser. This may be a dedicated mobile page, possibly built on a .mobi domain, or a page that can detect mobile browsers and generate the HTML accordingly.

     

    Click to Call Tagline:

    • Max. of 12 characters (spaces included)
    • Click to call tagline must indicate that clicking on it will result in a call.  Options include, but are not limited to, “Call now!”, “Click to Call!”, or the phone number.

     

    Click to Call Number:

    • Click to call numbers must be domestic to the targeted country.  Premium destination numbers that would result in a charge that exceeds normal mobile call charges are not permitted.


    Notes: 

    • All four different ad sizes are required to accommodate different screen sizes.

    Certified Rich Media Vendors

    No third party redirect allowed.

    Data Reported

    Overall ad requests and click-throughs.

     

                     

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines