Mobile Banner + Text Tagline

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Additional Creatives

NameInitial SizeDownload File Size (GIF/JPG)
Mobile Banner + 10 character text tagline120W X 20H1.5k
Mobile Banner + 12 character text tagline168W X 28H3k
Mobile Banner + 18 character text tagline216W X 36H4.5k
Mobile Banner + 24 character text tagline300W X 50H7.5k

Accepted File Types

  • GIF
  • JPEG

    • The User Experience

    People with web-enabled mobile devices can view the latest news and premium content on http://mobile.msn.com/, and can access their Windows Live services through http://m.bing.com/.  Your marketing message appears at the top of the mobile screen providing an uncluttered environment for users to read and click-through to your mobile optimized website.

    The banner is accompanied by a textlink allowing to reinforce the message and/or highlight a special part of the offering.




    Ad Specifications

    MSN Mobile advertising complies with v3.0 of the Mobile Marketing Association’s Mobile Advertising Guidelines.  See Table 3: MMA Mobile Web Ad Guidelines for Default 6:1 Aspect Ratio.   http://www.mmaglobal.com/mobileadvertising.pdf  

     

    Banner Element:

    • No audio
    • No Flash or Silverlight
    • Static or animated gif; animation limited to 15 seconds (animated banners are not allowed on the Verizon homepage.)
    • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)
    • Click-through URL should be for a page that is optimized for a mobile browser unless the campaign targets devices with full HTML browsers.  This may be a dedicated mobile page, possibly built on a .mobi domain, or a page that can detect mobile browsers and generate the HTML accordingly.
    • Can accept different click-through URLs for image and text tagline.

     

    Text Tagline:

    • Can accept different click-through URLs for image and text tagline.
    • Variable character count for each banner size. Characters allowed by ad size:

     

    Banner Image Size

    Text Tagline Maximum Length

    120W X 20H

    10 Characters

    168W X 28H

    12 Characters

    216W X 36H

    18 Characters

    300W X 50H

    24 Characters







    Notes:     

    • All four different ad sizes are required to accommodate different screen sizes.

    Certified Rich Media Vendors

    No third party redirect allowed.

    Data Reported

    Overall ad requests and click-throughs.

    Ad Submission Guidelines

    All creative must meet the MSA Ad Submission Guidelines