Homepage Textlinks

Creative Acceptance Policy

All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specifications

All: Click destination must open into a new browser.



1. Homepage Header

    • Character count is 35 (maximum)
    • Using network standard font of Verdana/10pt.
    • Two words (maximum) may be bold.
    • Two words (maximum) may appear in ALL CAPS.
    • No alternative colors are allowed.
    • Rotation of multiple ads is permitted – limited to 3 separate pieces of creative.

2. Homepage Money Module
    • Font: Arial, 10 pt
    • Ad opens into new browser
    • Four words (maximum) may be bold.
    • Three words (maximum) may appear in ALL CAPS.
    • No alternative colors are allowed.
    • <br> tags permitted
    • 2 lines (maximum) for this placement
    • Character count is 85 (maximum) if some are in bold.  Line 1 – 43 and Line 2 – 42.
    • If there are no bold characters included in the text, then the character count is 100 (maximum.)  Line 1 – 50 and Line 2 – 50.
    • Character count include spaces and "Offer:".  There is also a line break allowed for both options.
    • "Offer:" is not hard-coded to the page and must be included prior to the advertiser's text when building the unit
    • Rotation of multiple ads is permitted – limited to 3 separate pieces of creative.

 
3. Homepage Sponsored Textlink (Partner Link)
    • Image: 1 image 50*50 pixels – max 2.5 kb
    • Text :  Character limit is 28 characters per line with 3 lines maximum
        • Avoid excessive use of capital letters and punctuation as MSN editorial may reject these.

 



4. Homepage Shopping Content Module

    • Content Module Text Link: character limit - Maximum of 40 characters, including spaces
    • Image Module: character limit - Maximum of 38 characters, including spaces
    • Image Module: display creative - 70x70 pixels (max weight 2K - .gif & .jpg formats accepted)
    • Linking URL (landing page must be live when submitted for preview)



Grammatical Guidelines:

  • Capitalization: Homepage headlines use a lower-case style, in which only the first word, proper names and first words after colons are capitalized.
    
    INCORRECT:

    Acme Sale: Up To 40% Off

    
    CORRECT:

    Acme sale: Up to 40% off

 

  • A long dash should be used instead of a hyphen

 

 

 

    
    INCORRECT:

    Acme sale - Up to 40% off


    CORRECT:

    Acme sale – Up to 40% off Or Acme sale: Up to 40% off

 

  • To save space and for consistency, please use ‘&’ rather than ‘and’

 

 

 

 
    INCORRECT:

    Buy today and get free shipping


    CORRECT:

    Buy today & get free shipping

 

  • Avoid serial commas:  When listing a series of items, no comma is needed before the ‘&’ and the final item. For example:

 
    INCORRECT:

    Sale: Linens, towels, & rugs


    CORRECT:

    Sale: Linens, towels & rugs

 

 

  • Avoid exclamation points:  Exclamation points are prohibited in the Shopping module.  We also try to limit punctuation in general, so when needed, please use a colon or long dash.

 

 

  • Avoid abbreviations:  As a general rule, abbreviations are prohibited in the Shopping module.  The only exception is ‘free ship’ in lieu of ‘free shipping’, when faced with space limitations.  If ‘shipping’ fits, your copy will be adjusted automatically.

 

Certified Rich Media Vendors

None

Data Reported

Ad requests and click-through.

Ad Submission Guidelines

All creative must meet the MSA Ad Submission Guidelines