- 41.1%
are Male
- 59%
are Female
- 4.7%
are 18-24
- 66.6%
are 25-54
- 69.7%
have a household income of $50K+
- 21.9%
have a household income of $50,000-74,999
- 21.5%
have a household income of $75,000-99,999
- 16.4%
have a household income of $100,000-149,999
- 52.7%
have graduated college or higher
- 34.2%
are professional/managerial
- 70%
are married
- 43.9%
have children
- 62.3%
access the web from work
- 95.3%
access the web from home
- 69.3%
have purchased online in the past 30 days
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