Research Report, 05/24/12
Increasingly, media consumption is becoming a multi-screen activity. Widespread use of smartphones and tablets means more and more people are changing their media habits—for example, half of the U.S. online population views videos online; nearly half of those viewers watch TV shows online and many watch videos on their mobile devices. So how can advertisers effectively reach consumers?
Advertisers can reach a varied entertainment audience—Television Watchers, Movie Goers, and Gamers—with Microsoft Advertising. We know their habits and trends, so that your brand can reach these consumers across platforms.
Key information about entertainment audiences includes:
- They are diverse in age and gender.
- They’re more likely to search for your brand after seeing a display ad for it.
- Xbox is a key channel for reaching this audience.
Download this guide to find out more about the U.S. entertainment audience and how to reach them.