Your red carpet to an audience with significant buying power
When fans want to get close to their favorite flicks, shows, tunes and celebrities, they know that MSN Entertainment Media is their premier online destination for reviews, trailers, show times, celebrity gossip and much more.
The over 23 million people who visit MSN Entertainment Media monthly represent a significant opportunity for marketers.1
Your audience, up close and personal
The majority of visitors are in that valuable 18-49 age group. They’re educated, have money to spend, and they’re highly likely to influence purchase decisions. When your message is delivered, it’s delivered to an audience with a high propensity to buy online. In fact, MSN Entertainment Media consumers are 77 percent more likely to spend online.2 They’re also 54 percent more likely to seek or post product reviews online, and 64 percent have participated in a social networking activity.3
Microsoft’s advanced targeting capabilities can help you find the right part of your audience—the part that is ready to receive your message.
Connect in a dynamic environment
With the MSN Entertainment Media sites, audiences enjoy simple navigation, clean visuals, targeted promotional programming and high impact ad solutions. And they also get to engage with your brand through rich, interactive content, like celeb photo galleries, movie trailers, TV shows and much more. Industry-leading partners such as movie studios, music labels, TV networks, and news outlets offer the latest in exciting entertainment content. It’s a proven box office hit at 39 average pages per visitor, 81.2 average minutes per visitor and 3.1 average minutes per visit.1
For advertisers, we have exciting new brand integration opportunities: New cross network ad solutions such as our award winning IAB Filmstrip and Multi-Screen Themes – our first truly multi-screen ad solution, more prominent premium rich media takeovers, and higher impact standard ad units for site-wide splash.
: When your audience wants to know about movies, MSN Movies delivers everything from film reviews, previews, trailers, show times and photo galleries to news, blogs and more.
: Music fans have long known that MSN Music is packed with the very latest hits from the full spectrum of artists. Videos, streaming songs, galleries, news, blogs—it’s all here.
: What’s happening on your audience’s favorite show? With interactive TV listings, full TV show episodes, episode recaps, photo galleries, news and blogs, MSN TV is in the know.
: As one of the top celebrity news destinations, Wonderwall receives almost 16 million highly-engaged, unique visitors every month.1 Fans are drawn in with its clean and simple design, easy search and navigation, larger photos, integration with social media, comments and tweeting. Wonderwall is #1 in page views (695M)1 and time spent1 ahead of the competition for celebrity news plus its visitors are 120 percent more likely to spend online.4 Wonderwall delivers a valuable, influential and lucrative audience.
Your Microsoft Advertising account executive can show you why MSN Entertainment Media is your ticket to a broad array of compelling advertising opportunities that include targeting, sponsorships, site skins, rich media, run of site, branded experiences, mobile and more.
1. comScore Media Metrix August 2011
2. comScore Media Trend September 2010-August 2011, 12 month avg; * vs the avg internet user
3. Nielsen @Plan Release 3 2011
4. comScore Media Trend Jan-Aug 2011 average Buying Power Index as compared to the average internet user; compares celebrity news sites greater than 5MM monthly uniques; Index 100=average internet user
: When your audience wants to know about movies, MSN Movies delivers everything from film reviews, previews, trailers, show times and photo galleries to news, blogs and more.
: Music fans have long known that MSN Music is packed with the very latest hits from the full spectrum of artists. Videos, streaming songs, galleries, news, blogs—it’s all here. 
: What’s happening on your audience’s favorite show? With interactive TV listings, full TV show episodes, episode recaps, photo galleries, news and blogs, MSN TV is in the know.
: As one of the top celebrity news destinations, Wonderwall receives almost 16 million highly-engaged, unique visitors every month.1 Fans are drawn in with its clean and simple design, easy search and navigation, larger photos, integration with social media, comments and tweeting. Wonderwall is #1 in page views (695M)1 and time spent1 ahead of the competition for celebrity news plus its visitors are 120 percent more likely to spend online.4 Wonderwall delivers a valuable, influential and lucrative audience.
