MSN Entertainment attracts consumers looking for juicy gossip about favorite stars, new music downloads, movie trailers, and more. Our dynamic array of content, plus interactive and streaming features, makes MSN Entertainment one of the most popular entertainment sites on the Internet.1
 
Why Market on MSN Entertainment?
 
Advertisers will find MSN Entertainment to be an exciting venue for reaching consumers.
 
  • If it's entertaining, it's on MSN Entertainment:
     
    • MSN Music lets people see music videos, download songs, and read about their favorite artists.
       
    • MSN Movies shows clips and previews of films from summer blockbusters to indie flicks. You can even check local show times and post reviews.
       
    • MSN Radio streams music, news, and talk shows from thousands of stations around the world.
       
    • MSN TV features television listings by ZIP code, reviews, and episode synopses—and even news about popular shows and TV stars.
       
    • MSN Video targets the light TV viewer, bringing news, sports, movies, and music videos right to the desktop.
        
  • Reach affluent, fun-loving consumers. MSN Entertainment users are high-income professionals who shop online for big-ticket items, such as vacation packages and automobiles. They look for event tickets, home electronics, and music. In fact, 27 percent of them have shopped online for music CDs in the past six months.2
      
  • Pinpoint your ideal entertainment enthusiast. MSN Entertainment encompasses unique sites for music, movies, radio, TV, and video—which means you can tailor your message and advertise to the consumers you want to reach most.
  
  • Put your brand on the "A" list. Make more of your advertising dollar when you sponsor entertainment packages, such as the TV Sweeps Guide, Country Music Month, or the Winter Movie Guide. Consumers can interact with your message while you align your brand with the brightest stars in Hollywood.
 
1. Nielsen//NetRatings, May 2006.
2. @plan, Summer 2006.
 
Reach Source: NNR US Home and Work June, 2008