True multi-screen consumers
Women and moms are researching products and making purchases too, particularly among the Moms audience segment.
Staying connected through technology
If there’s one stereotype that needs to be put to rest, it’s that technology is just for guys. More than ever, Women use the web and connected devices to help them manage their work, family, and social lives. Whether searching for the best deal on tires, keeping up with old work friends, or streaming a new release for family movie night, you can find them online and consuming media across screens.

Social, multi-screen consumers
Women are watching online videos, writing blogs, and playing games. As true multi-screen consumers, they’re doing these things on their laptops, mobile phones, tablets and game consoles. They’re researching products and making purchases too - particularly among the moms audience segment. Compared to the average internet user, moms are 35 percent more likely to shop online for clothes, 50 percent more likely to buy toys, and were 29 percent more likely to buy music online in the past 30 days.1 They share news about products they’ve purchased and deals they’ve found. Social moms are 28 percent more likely than the general population to provide frequent advice about online shopping.2 They’re online. They’re shopping. They’re social. There’s no wonder women and moms are such sought-after audiences.

More about women and moms:
  • Over 50 percent of female mobile subscribers use smartphones.3
  • Moms spend twice as much time online each month than the general population and spend 63 percent more time streaming online video.4
  • Moms account for more than half of household consumer electronics purchases.5
  • Social moms are 56 percent more likely to download coupons than the general population.2
  • On average, moms spend nearly 4 hours per day with their smartphones.6


Infographic: Top 10 Reasons to Choose Microsoft Advertising to Engage Moms

Microsoft Advertising can put you in front of moms that are highly active online, researching, sharing, and buying. Here are the Top 10 reasons to choose us to reach these sought-after consumers.


Reach women across screens with Microsoft Advertising

  • MSN – Premium content that includes MSN Homepage and MSN Living lets you land your message with Women at scale.
  • Microsoft Media Network – Reach over 85 million female internet users in the U.S.8 through Microsoft brands such as MSN, plus hundreds of other top-ranked commercial sites.

Looking to reach women and moms? Contact us to get started on your campaign.

  1. Nielsen, The Digital Lives of American Moms, March 2012
  2. Nielsen, Getting to Know (and Like) the Social Mom, October 2011
  3. Nielsen Mobile Insights, Q1 2012
  4. BabyCenter, 2012 American Media Mom
  5. Consumer Electronics Association, Moms and Social Media: Influencing CE Purchases, December 2010
  6. Disney Interactive, Mom on a Mission Study, June 2011
  7. comScore, MediaMetrix, March 2012
  8. comScore, MediaMetrix, April 2012