What they want

Windows 8 brings together the brands consumers love – such as MSN, Bing, Skype, and Xbox – and the reach and scale of Windows. Whether they‘re streaming Xbox Music on their tablets, connecting through Skype from their phones, or using their PCs to stay informed through Bing News, consumers can access the content they want, on the devices that surround them, thanks to the Windows 8 ecosystem.


Building on this amazing consumer-first platform, Windows 8.1 delivers enhancements in personalization, search, apps, the Windows Store, and cloud connectivity.


 Powerful search and browsing Powerful search and browsing
Powered by Bing, Search in Windows 8.1 surfaces results from your PC, the cloud, your apps, and the web. You'll also get the best of apps and web with faster load times from Internet Explorer 11—the only browser perfect for touch.

 Increased personalization Increased personalization
The lock and Start screens of Windows 8.1 have even greater flexibility for personalization with the ability to pin tiles for the people, sites, and apps that matter most. Arrange them any way you like and add pictures and slideshows to bring it to life.
           
 Powerful search and browsing New Bing Apps
Two new Bing Apps —Food & Drink and Health & Fitness—are loaded with exceptional content and "consumer-first" features like the Food & Drink Hands-Free Cooking Mode and the powerful Diet, Health, and Exercise Trackers within the Health & Fitness App.


These powerful consumer experiences open up amazing new opportunities to engage with your audience across screens. With Ads in Apps, you can deliver compelling, relevant campaigns that enhance the user experience, in environments you can trust.


See how Ads in Apps can move your brand forward, or contact us to talk about the possibilities.


Are you a creative agency? Visit our Creative Agency Resources page to learn how your team can offer a unique service to clients and generate more revenue. 

Windows 8 Audience Profile

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Gender

  • 50% are Male
  • 50% are Female

Age

  • 23% are 25-34
  • 22% are 35-44
  • 19% are 45-54
  • % are 15-24
  • 14% are 55+
comScore Q4 2011

Creative Specs

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