Scale video ads across screens

Sight, sound, and motion can be found throughout living rooms and beyond, where empowered consumers control the flow of video content whenever and wherever they want. Microsoft One Video gives you the ability to connect with valuable audiences through scaled, cross-screen video ad experiences on the platforms and devices consumers love. An unparalleled footprint across Xbox, MSN, Windows 8, and the Microsoft Video Network creates new opportunities to extend your video campaigns and make meaningful brand connections.

One Video

Scale across our platforms and properties


With the potential reach over 45 million globally, you can transform a 30-second TV ad into an engaging and actionable experience through NUads and an exciting array of video apps.1

Made up of MSN Channels, MSN original programming, and premium publishing partners, MSN video viewers average over 50 million viewers per month.2
 Windows 8 Ads in Apps

Windows 8 and Ads in Apps provide a range of video ad opportunities on the revolutionary consumer platform that sold over 200 million licenses since launch.3
 Microsoft Video Network

The Microsoft Video Network aggregates premium content from hundreds of trusted, brand-safe sites to reach over 100 million viewers4 and 60 million mobile viewers.5

Engage through ads that take video further

Make the most of your video assets with innovative ad experiences that let your video content shine. NuAds for Xbox 360 and Xbox One invite your audience to interact with your video campaigns through hand gestures and voice controls, while Video Ads in Apps for Windows 8 drives engagement through full-screen video and opportunities for rich customization.

Extend the reach and effectiveness of your video campaigns and make your brand unforgettable.

Video advertising insights: TV+Online, Better Together

Microsoft and Nielsen, in conjunction with several key advertising partners, closely examined how TV and online video advertising can work together to achieve optimal reach, frequency, and GRP metrics. We’ve uncovered five practical insights intended to help you better understand how digital video campaigns can complement standard TV campaigns.

Download the research summary

1. Microsoft internal, January 2013
2. comScore Video Metrix, June 2013 (US only)
3. Microsoft internal, February 2014
4. Microsoft estimate using comScore data, March 2013 (monthly data, US only)
5. Publisher data, February 2013 (monthly data, US only)