As healthcare costs rise, people demand more proactive and preventative approaches to their health. Nearly 90 percent of people (in the U.S.) look to the internet for healthcare information1. As part of our Consumer Decision Journey insights...
Natasha Hritzuk - MSFT Posted on 03/11/14
As IAB Engage 2014 comes to a close here are our top #freshcuts: Leena
Leena Shah - MSFT Posted on 14/10/14
For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...
Tim Lumb - MSFT Posted on 13/10/14
The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behaviour is changing. No longer restricted to buying locally, today's discerning...
Cedric Chambaz - MSFT Posted on 12/10/14
New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones
Market to people, not devices and other lessons learned in new book. It seems like only yesterday that my colleague Kelly Jones and I set out to create a thought-leadership program at Microsoft Advertising to help marketers better understand...
Natasha Hritzuk - MSFT Posted on 21/04/14
What a week! Advertising Week Europe was a 4 day whirlwind of intense debate, keynotes and social networking, ending with the wrap party of all wrap parties! During Advertising Week Europe the Microsoft Advertising UK research team produced a...
Jamie Nathan - MSFT Posted on 03/04/14
New Microsoft Study: Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection
I’m pleased to introduce the newest addition to our Consumer Decision Journey research: The Consumer Decision Journey: Financial Services. Since a picture is worth a thousand words, here is a video detailing the basics of what we discovered by...
Natasha Hritzuk - MSFT Posted on 05/03/14
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