Relevance at scale

When it comes to advertising, it’s all about making sure your story is heard by the right audience at the right time. Profile targeting from Microsoft Advertising can help you do just that using simple, yet powerful characteristics such as age, gender, and location. Whether you want to reach 18-24 year old males, high-earning females, or people in a specific geography, profile targeting allows you to confidently deliver your story to a well-defined audience, increasing the relevance and effectiveness of your campaign.

In addition to physical profiles, we can combine day-part and Internet access targeting so you can reach your audience at a time and location they’re most responsive.

By leveraging proprietary data sources such as MSN and Bing, and extensive partner data, we enable you to create the audience segments most meaningful to your business. Target audiences by:

  • Age
  • Gender
  • Geographic location
  • Time of day
  • Day of week
  • Access method  (Internet connection, browser type, operating system type, and ISP)
  • Third-party partner profile segments

No matter what your marketing goal, we have a complete set of solutions to help you tell your story to the right audience, at scale.