Creative Acceptance Policy

The Global Microsoft Advertising Creative Acceptance Policy is designed to ensure consistently high standards of advertising across all Microsoft media properties and platforms, Microsoft Media Network (MMN), and Microsoft Ad Exchange (MAX) which include MSN, Windows 8 (AppEx & X8),, Skype, and syndicated partners worldwide. Consistently high editorial standards align with Microsoft's brand identity and provide a backdrop for quality advertisers and users.


Based on this broad charter and a rapidly changing ecosystem, stakeholder engagement across Microsoft drives focus on industry, publisher and brand alignment; resulting in policy definition that ensures a fluid and dynamic approach to high quality ad standards worldwide.



The Global Microsoft Advertiser Creative Acceptance Policy (CAP) applies to advertisements on all Microsoft platforms and properties. At any time and for any reason in its sole discretion, Microsoft reserves the right to (i.) refuse any advertising/advertisers; (ii) make exceptions to this policy on a case-by-case basis; and (iii) make changes or add to this policy.


The document was developed in close cooperation with the MSN Editorial Board,, and Microsoft Advertising and is consistent with MSN Content Guidelines.


Download the Microsoft Advertising Creative Acceptance Policy Guide


Ad networks best practices

Microsoft is a signatory to the Statement of Best Practices Guidelines for Ad Networks, and maintains policies which prohibit websites that are principally dedicated to selling counterfeit goods or engaging in copyright piracy and have no substantial non-infringing uses from participating in our programs. Complaints under these Best Practices can be submitted here.