Email has always been an important environment for brands to advertise in and this is still true today with 70% of users in the UK regularly using web-based email*. Transitioning from Hotmail, Outlook.com offers a modern email service with a clean user interface and smart and powerful tools. Integration and user experience is seamless across the Microsoft ecosystem including Windows 8, OneDrive, Office 365 and Skype. Our focus in on security and privacy, creating an environment of trust for our 14m monthly users*.
Ads in Outlook.com appear on the right side of the page and integrate seamlessly with the email experience, meaning your brand is presented in a way that’s non-intrusive. There are three creative options which you can see below. Advertisers benefit from the following key features with Outlook.com:
Single advertiser – Only one advertiser per page, no competition for attention
Credible advertisers – Only quality advertisers who appear on our whitelist
Highly relevant – All ads are targeted, driving better response
Simple yet visual – Uses existing creative to deliver imagery that stands out
Strong viewability – All ads appear above the fold and do not move out of view as users scroll
Strong performance – With an average CTR of 0.24% Outlook.com is highly efficient at driving traffic to your site
Connect with consumers where they’re sparking conversations.
Outlook Competition Ts&Cs
Outlook.com audience profileUnited KingdomChange market
- Unique users: 13,800,000
- Page views: 371,000,000