Consumers are rapidly changing the ways they use technology for entertainment, productivity, and staying connected with the world around them. Through our extensive Consumer Decision Journey research, we know people use multiple devices and services, sequentially and simultaneously throughout their day. Our Meet the Screens research further uncovered the consumer mindsets associated with each screen and proposed that increased ad effectiveness comes from tailoring messaging and experiences to these mindsets, not simply to specific devices.
At Microsoft, we put consumers first, creating the devices, platforms, and services that help people make the most of any moment. This consumer-first focus extends to our Multi-Screen Solutions, where we’ll help you tell more relevant and more immersive stories to your audience in the moments that matter to them, regardless of screen. Our Multi-Screen Solutions give you:
|Enhanced Audience Targeting
Our Multi-Screen Solutions give you a multi-dimensional view of your audience that enables powerful creative sequencing and frequency controls.
Tell a sequenced, multi-part story across the screens your audience use at work, home, and play. Through our Creative Sequencing, you can show consumers three or four variations of an ad in the precise order you intend. You’ll now have the ability to tell a deeper story in a logical order of “chapters”, even if your audience switches devices.
|Cross-Screen Frequency Controls
Get more from your media budget. A unified view of a user allows you to cap creative impressions across screens for reduced fatigue and increased campaign efficiency.
We can show you audience insights and campaign performance by age and gender across devices (PC, tablet, Xbox, Windows Phone). Talk about smart marketing.
Check out these cutting-edge campaigns, then read what Stephen Kim, Vice President of Global Accounts and Agencies at Microsoft, has to say about unlocking creativity through multi-screen storytelling. Visit the blog.
Multi-Screen Solutions from Microsoft can help you deliver a richer, more relevant story, in moments that matter to your audience. Be sure to read the Wall Street Journal post, How Microsoft is Helping Brands Like Lexus Advertise Across Three Screens, and contact us to explore the possibilities.
Multi-Screen Solutions vary by market. Contact your local sales team for more details.