Consumers are attached to their mobile devices – it’s how they communicate with family, friends, and colleagues, and stay current with the news and networks they care about. Mobile advertising provides a unique opportunity to connect with consumers on a personal level, with ads that reflect their on-the-go need states and moments of decision.
Through Microsoft, mobile advertising is precise and powerful, with the ability to target by demographics, location, device, and behavior across mobile devices like Android, iOS, and Windows Phone.
In addition to the wide range of opportunities for rich media and video, post-click solutions such as click-to-text, click-to-call, data capture, and store locators make the most of the interactivity and action-oriented nature of mobile phones. We connect you with consumers through Microsoft brands such as Skype, MSN, and Bing, with engaging apps and mobile web environments.
Properties and platforms to make an impact
Mobile advertising from Microsoft can help you reach your audience through the devices and services that connect them to their worlds.
1. Skype Internal Data, December 2013
2. comScore Mobile Metrix , November 2013
3. Microsoft Internal Data, December 2013
4. comScore, December 2013