Ads that engage

Reach consumers with ads that resonate. Deliver unforgettable ad experiences with our wide range of ad units that expand, float, play, and reveal. Microsoft Advertising offers a broad set of IAB-standard, proprietary, and custom ad formats across our platforms and media brands. Take a look at a few of the ways we can bring your brand to life.


For a full list of our ad formats, visit our Creative specs page.

Quick links

  Ads in Apps – Ad Controls   Ads in Apps – Click to Video   Ads in Apps - Hotspot
Your full-screen video experience can be overlaid with features like click to call, photo galleries, polling, and 360 degree views to take engagement further.
Click or tap to a full screen video from any anchor ad and engage your audience with vivid sight, sound, and motion, while extending the utility of your video assets.
Highlight up to five locations on a static image. At the tap of a “hotspot,” an image and text as an overlay experience.
Ads in Apps – Image Gallery Ads in Apps – In-Banner Video Banner
Mix high-resolution imagery and video within this easy-to-use and highly engaging gallery format.
Bring your brand to life with 15 second video that plays without sound. Users have the option to click for sound or to open a full-screen video experience.
A campaign staple, this rectangular format comes in a variety of sizes and can be paired with other standard or rich media formats for maximum impact.
Expanding Ad Float IAB Billboard

Upon mouse-over, the expanding ad features a large 468x560 panel that expands beneath the banner to reveal a larger creative space to deliver your brand story.

Combined with either 300x250 or 300x600 formats, the float grabs attention with up to 15 seconds of animation that runs over the homepage.

The award-winning IAB billboard offers full media interactivity and a placement that ensures 100% of the users on the page see 100% of the experience.
Mobile Banner Rectangle Skype – Audio Conversation
Reach on-the-go audiences across mobile devices and content and experiences like MSN and Skype. Mobile banners are integrated to be highly visible without disrupting the user experience.
Standard sized ad placements can align with quality content, giving your brand contextual relevance in brand-friendly environments. Can be integrated with a broad range of rich media opportunities.
Appearing during a Skype-to-Skype audio call, this ad format gives you a very personal way to connect with your target audience.
Skype – Connection Hub Skype – Home Masthead Banner
This high-impact ad displays at the center of the Skype experience, offering broad reach and great visibility where Skype users launch connections.
Place your brand where Skype users sign in, check statuses, and initiate calls to drive both frequency and depth of brand engagement.