Find your audience

Display ad targeting from Microsoft can boost the effectiveness and efficiency of your display advertising campaign by putting your brand in front of the audiences most relevant to your business.


By leveraging proprietary data sources such as MSN and Bing, as well as quality third party partners, Microsoft provides targeting solutions that enable your brand to reach valuable audience segments. No matter what your marketing goal, our display ad targeting can help you find the right audience at the right time – every time.

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  Profile Targeting   Behavioral Targeting   Remesssaging
Target your audience based on key characteristics including age, gender, location, time of day, operating system and more.
Deliver your advertising to users based on their recent online activity, focusing your campaign on a 'pre-engaged' audience.
Target consumers based on whether they have visited a specific page of your site, seen your campaign, or searched Bing with specific keywords.
     
Category Targeting Custom Targeting Dynamic Creative Optimization
Reach consumers engaged with “virtual” channels across the Microsoft ecosystem of services, devices, and brand-safe sites to provide greater scale for verticals such as automotive, financial services, and entertainment.
Combine data from our unique partnerships with premium Microsoft audiences to reach the right customers for your campaign objections.
Use dynamic creative optimisation to change an ad content, visuals, and calls to action to specifically suit the individual seeing the ad.