.@SMG_London launch exclusive interactive Xbox experience between Honda and Microsoft Advertising UK

We love making campaigns where brands and consumers really benefit from engagement on our advertising platforms. Xbox is a really interesting canvas for creativity and I’m excited to announce, in a media first, Honda is taking over #XboxUpload to...
Stuart Flint - MSFTStuart Flint - MSFT Posted on 14/12/14

Health & Wellness: Marketing and Solutions Must be Holistic

As healthcare costs rise, people demand more proactive and preventative approaches to their health. Nearly 90 percent of people (in the U.S.) look to the internet for healthcare information1. As part of our Consumer Decision Journey insights...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 03/11/14

Talking the advertising language: what can we learn from industry jargon? #EatAdWaffle

It won’t come as a shock for you to learn that industry jargon confuses us all, despite being used by almost everyone. Many of the words and phrases used on a daily basis are almost impenetrable for people not involved in the industry, so why do...
Stuart Flint - MSFTStuart Flint - MSFT Posted on 22/09/14

Global Creative Solutions and MSN launch Space For Giants – the first philanthropic multinational multi-screen campaign from Microsoft Advertising

Microsoft’s Global Creative Solutions is behind some of the most innovative global advertising campaigns driven across Microsoft’s products and platforms – from MSN to Xbox, Outlook.com and Skype. But over the years, the team has been on the...
David Pugh-Jones - MSFTDavid Pugh-Jones - MSFT Posted on 21/09/14

Connecting the Digital and the Physical: The Infiniti and Microsoft Story

This past weekend on the outskirts of Monterey Bay, California, some of the country’s most elegant and innovative vehicles descended upon the challenging course of the famous Pebble Beach for the annual Concours d’Elegance, which takes place each...
Tyler Young - MSFTTyler Young - MSFT Posted on 19/08/14

Microsoft Selected by Emirates for #AllTimeGreats Global Football Ad Campaign

Today, we are announcing some exciting news: Microsoft Advertising has been chosen by Emirates and its media agency Havas Media Group as one of the key partners for their global advertising campaign. The large-scale campaign spans 25 markets and...
Frank Holland - MSFTFrank Holland - MSFT Posted on 15/04/14

Warner Bros. cross-platform campaign drives increased consideration to watch The Hobbit film

Back in February we told you about Microsoft and Warner Bros. UK launching the first ad campaign featuring 3D printing. Now I’m delighted to share the final case study a video of the campaign with you. The Objective Drive both awareness of and...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 10/04/14

Microsoft shortlisted for Two Festival of Media Global Awards

It is touted as the biggest celebration of creative media thinking around the world, so I’m thrilled to report that Microsoft has been shortlisted in not one, but two categories of The Festival of Media Global Awards 2014. This year the awards...
David Pugh-Jones - MSFTDavid Pugh-Jones - MSFT Posted on 09/03/14

Carte Noire invites coffee fans to play with Fire and Ice across all screens in France

Mondelēz International will launch their new Carte Noire Fire & Ice campaign for their coffee capsule range starting 7 February. The group chose to work with Microsoft for both the campaign’s concept and its deployment. With the goal of reaching...
Erik Marie Bion - MSFTErik Marie Bion - MSFT Posted on 05/02/14

Reminder: #SkypeSanta tomorrow at 11.30am and you could be in for a treat (UK only)

With just over a week until Christmas don’t forget to #SkypeSanta tomorrow - he's getting ready. Here's all you need to do: Merry Christmas, Leena
Leena Shah - MSFTLeena Shah - MSFT Posted on 16/12/13
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