Tyler Young - MSFT
Posted on 19/08/14

Last April, we announced the completely overhauled Microsoft pubCenter, the advertising hub for app developers on Windows and Windows Phone.  Today, I am excited to announce the ability to create custom reports in pubCenter.  Getting started is easy.  You can have improved analytics at your fingertips in just a couple of steps:

Go to the “Detailed reports” icon on the left-hand navigation in pubCenter, then click on “Custom reports” to create a custom report. 

 Next, customize your report using these parameters: 

  • Unit of time: options include hour, day, week, month, or year.
  • Date range: options include today, yesterday, the last 7 days, this month, last month, last 3 months, and last six months.  You can also enter a custom date range.
  • Filters: options include devices, apps, ad units and geography. 

For apps, you can select any combination of apps across Windows and Windows Phone.  You are no longer limited to just 5 apps or ad units. 

The geographic breakdown lets you see ad performance by market.

Tips:

  • There’s no need to stay in the reporting module while the report is being generated.  You can close out of pubCenter and come back later, or navigate to other parts of pubCenter.
  • You can view reports run in the past under the “Recent Reports” tab. 

 

I hope that custom reports improve your ability to monitor and optimize ad revenue in your apps. I look forward to your ideas and feedback on how to evolve. Please send your questions or comments to Global Publisher Support and Forums (for Windows Phone and Windows).

 

Cheers,

Chris Ponath

 

Tags: ad exchange, advertising, industry, pubcenter
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