Health & Wellness: Marketing and Solutions Must be Holistic

As healthcare costs rise, people demand more proactive and preventative approaches to their health. Nearly 90 percent of people (in the U.S.) look to the internet for healthcare information1. As part of our Consumer Decision Journey insights...

Driving Trust with Tech

Our latest research into consumer car-buying behaviours - Driving Trust with Tech - builds on the findings from last year’s study: The Automotive Consumer Decision Journey....

#Infographic: Our top #IABEngage #freshcuts @IABUK

As IAB Engage 2014 comes to a close here are our top #freshcuts: Leena

Becoming a Partner in Health and Wellness: Top Tips for Marketers

For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...

Announcing New Capabilities for Developers to Promote their Windows and Windows Phone Apps

Last spring at the Build conference, we announced the ability for developers to promote their Windows Phone apps in the United States with Microsoft Advertising. Today, I am excited to announce new capabilities in Microsoft pubCenter that will...

Understanding the drivers of cross-border e-commerce

The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behaviour is changing. No longer restricted to buying locally, today's discerning...

.@MSAdvertisingUK and @MGOMD launch ‘Plan-it Mojo’ media partnership with @VirginHolidays

It’s exciting when an innovative brand like Virgin Holidays sets you a unique challenge. A challenge to design a digital alternative to the traditional holiday brochure and a content stream for Virgin Holidays destinations. Working with Manning...

Bob Bejan Tapped to Lead North America Sales and Marketing for Microsoft Advertising

It is with a great deal of pleasure that today I can announce industry veteran Bob Bejan will take on the role of North America Vice President of Sales and Marketing for Microsoft Advertising. In this role, Bob will be responsible for developing...

The next big thing in advertising? Hint: it’s not plastics.

Sometimes classic movies remind me of the ad business. For example, see Who Are Those Guys Anyway??? During Advertising Week I found myself thinking of a humorous part in the 1967 movie, The Graduate. Dustin Hoffman’s character, Benjamin Braddock,...

Marketplace Insights from @BingAds: 3 Essentials Trends for UK Retailers in the build up to Christmas 2014

The Bing Ads, team have been crunching the autumn leaves as well as the numbers to arm Bing Ads UK retailers with a competitive edge this festive season. Using both the Yahoo Bing Network UK Retail marketplace results from Christmas 2013, and...
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