The people’s predictions 2015 – tell us what you think 2015 will hold for the ad industry?

At Microsoft we’re privileged to play host to a highly informed and insightful community of followers. Ranging from a broad mix of people at all levels in the advertising industry, from media planners to technology enthusiasts and CEOs. After...

Defining Your Audience of Digital Citizens

Fourteen days into 2015 and the time I spent crooning Robbie Burns’ “Auld Lang Syne” already feels far behind me! However, my appetite and enthusiasm for what lies ahead for us as digital marketers is well and truly present. One of the things...

Resolutions and revolution – @Owen_Sagness reveals his digital trends for 2015

Happy New Year! So, the time has come to look ahead at what 2015 has in store for the media, marketing and advertising industries. Major developments in 2014 included increasing consumer and business acceptance of wearables and the Internet of...

2014 UK #Retail #Christmas #Trends by our head of retail @NigelRetail

Last year I predicted 2014 would be a year of increasing personalisation, importance of a multi-channel strategy and more story led marketing. To a large extent we saw some of the trends play out throughout the year, especially at Christmas...

Microsoft opens up new cross-platform advertising opportunities on MSN Apps, available on Windows, Android, iOS and Amazon

In December, as a follow up to the launch of a re-imagined MSN, we made MSN Apps available on iOS, Android and Amazon devices, allowing consumers to take their apps – News, Weather, Sports, Money, Health & Fitness and Food & Drink – with them...

2015 UK #Finance #Predictions by Matthew Margetts

The wonderful thing about making predictions is that everyone forgets what you say or as the pundit you can reserve the right to change your mind based on “new” information surfacing. So bearing this in mind I am going to make some eccentric...

Microsoft Advertising “Promote Your App” Campaigns Drive Positive ROI for Twisted Lab

Congratulations to Ernesto Pedrosa! He was recently featured in a case study showcasing his successful “Promote Your App” campaigns driving discoverability of the app across the Windows Phone ecosystem, resulting in installs. We are passionate...

.@SMG_London launch exclusive interactive Xbox experience between Honda and Microsoft Advertising UK

We love making campaigns where brands and consumers really benefit from engagement on our advertising platforms. Xbox is a really interesting canvas for creativity and I’m excited to announce, in a media first, Honda is taking over #XboxUpload to...

2015 UK Automotive Trends by Ian Webber

It’s that time of year again when all of the 2015 predictions come out. So here’s my top three to add into the mix. 1. Is 2015 the year of the Alternative Fuel Vehicle (AFV)? For the past 3 or 4 years, the market share for alternative fuel...

Improve App Discoverability with Microsoft Advertising’s Free Cross-Promotion!

Microsoft Advertising is happy to announce that developers can now create free ‘house ad’ campaigns to cross-promote their apps. Devs with multiple Windows apps can cross-promote their Windows apps; devs with multiple Windows Phone apps can...
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