.@MSAdvertisingUK and @MGOMD launch ‘Plan-it Mojo’ media partnership with @VirginHolidays

It’s exciting when an innovative brand like Virgin Holidays sets you a unique challenge. A challenge to design a digital alternative to the traditional holiday brochure and a content stream for Virgin Holidays destinations. Working with Manning...

Bob Bejan Tapped to Lead North America Sales and Marketing for Microsoft Advertising

It is with a great deal of pleasure that today I can announce industry veteran Bob Bejan will take on the role of North America Vice President of Sales and Marketing for Microsoft Advertising. In this role, Bob will be responsible for developing...

The next big thing in advertising? Hint: it’s not plastics.

Sometimes classic movies remind me of the ad business. For example, see Who Are Those Guys Anyway??? During Advertising Week I found myself thinking of a humorous part in the 1967 movie, The Graduate. Dustin Hoffman’s character, Benjamin Braddock,...

Marketplace Insights from @BingAds: 3 Essentials Trends for UK Retailers in the build up to Christmas 2014

The Bing Ads, team have been crunching the autumn leaves as well as the numbers to arm Bing Ads UK retailers with a competitive edge this festive season. Using both the Yahoo Bing Network UK Retail marketplace results from Christmas 2013, and...

Exciting new advertising partners unveiled as MSN goes live in the UK

Today marks general availability of MSN, an all new platform that combines the engagement of an app with the reach of the web. Designed from the ground up for a mobile, cloud first world, it is built to enable users to do more, know more and...

Advertising Week 2014: Come Play with the Future at Microsoft's Garage

Every year at Advertising Week hot topics are dissected at great lengths, whether it was display and search ads when Advertising Week started a decade ago, social and mobile’s growth in the past few years, or engaging debates on programmatic - the...

NEW! World Map Makes it Easier for Developers to Analyze Performance by Geography in pubCenter

Most app developers for Windows and Windows Phone take advantage of the opportunity to publish to multiple countries. We’ve heard from you that the ability to analyze performance by market is key to managing your all-up business. Today, I am...

Talking the advertising language: what can we learn from industry jargon? #EatAdWaffle

It won’t come as a shock for you to learn that industry jargon confuses us all, despite being used by almost everyone. Many of the words and phrases used on a daily basis are almost impenetrable for people not involved in the industry, so why do...

Global Creative Solutions and MSN launch Space For Giants – the first philanthropic multinational multi-screen campaign from Microsoft Advertising

Microsoft’s Global Creative Solutions is behind some of the most innovative global advertising campaigns driven across Microsoft’s products and platforms – from MSN to Xbox, Outlook.com and Skype. But over the years, the team has been on the...

#EatAdWaffle Illustrated

Slang, jargon, waffle – whatever you want to call it, colloquial language is rife throughout the advertising industry. While its use can be very effective at communicating meaning amongst like-minded people, the terms used by advertisers are...
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