Experience #CannesLions LIVE from the Palais des Festivals with our Skype #HoleInTheWorld #MSFTCannes

We know there are lots of you who can't make it to Cannes Lions so we thought we would bring the festival to you, after all, what better way is there to unite the creative minds of the world?! So we dug a #HoleInTheWorld and created this live...
MSFTCannesMSFTCannes Posted on 14/06/14

Creative Battle of the Nordics: And the winner is…. Finland, the land of a thousand lakes and creative genius #MSFTCannes

With the Cannes Lions International Festival of Creativity 2014 just around the corner, what better moment to test the masterminds of innovation stationed in the Northern shores of Europe with the “Creative Battle of the Nordics”. Microsoft...
Andy Hart - MSFTAndy Hart - MSFT Posted on 12/06/14

Telling Stories Across Screens

It is no secret that consumers are rapidly changing the way they use technology to get things done, consume digital media and connect with loved ones. In fact, U.S. consumers spend, on average, 5-plus hours a day accessing the internet on a...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 12/06/14

#CannesLions 2014: Taking Inspiration From Music Legends #InformedCreativity

"...if you wanted to chart new territories and head off over the horizon, you had to make sure you weren't overly influenced by what others were doing. So it didn't matter what other bands were doing... we did what we were doing." -Jimmy Page,...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 12/06/14

Video Blog: #InformedCreativity, Marketing Success and insights from Kathleen Hall, GM Global Advertising at Microsoft #CannesLions #MSFTCannes

A seasoned creative marketing professional from New York, Kathleen is currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands. Kathleen began her career with Young and Rubicam NY and worked on the...
MSFTCannesMSFTCannes Posted on 10/06/14

Low latency and highly quantifiable data, advertising, and World Cup predictions #informedcreativity #msftcannes

From speaking at Adweek Europe earlier this year, I gave my take on low-latency data, how it applies to my data modelling for sports and political events currently, and how brands can and will be able to use the insights drawn from data of this...
David Rothschild - MSFTDavid Rothschild - MSFT Posted on 10/06/14

#CannesLions 2014: The art and science of storytelling in the digital age #msftcannes

People often ask me what storytelling is – is it like a bedtime story? As much fun as that sounds, unfortunately I’m not paid to read to people while they nod off! Storytelling is the art of substance, structure and purpose; something the crowd...
Steve Clayton MSFTSteve Clayton MSFT Posted on 09/06/14

Why the #MomentsthatMatter are key for brands in Brazil this summer #canneslions #msftcannes

Even as an Arsenal fan, one of my favourite footballing quotes comes from the legendary Liverpool manager Bill Shankly who once opined; “some people believe football is a matter of life and death, I am very disappointed with that attitude. I can...
Andy Hart - MSFTAndy Hart - MSFT Posted on 08/06/14

Kraft, McDonald’s, 20th Century Fox’s “Dawn of the Planet of the Apes,” and Volkswagen Work With Microsoft to Bring Unique “Every Street United” Content to Xbox Fans

This summer, the world will unite in Rio to celebrate what we in the U.S. call "soccer," the world's beautiful game. I remember watching Pelé and the Cosmos in their heyday and when I lived in London, a block from Stamford Bridge, I would try to...
Scott Ferris - MSFTScott Ferris - MSFT Posted on 04/06/14

#AskDanLin: Ask Legendary Film Producer Dan Lin a question for #CannesLions #MSFTCannes

Microsoft’s bringing legendary film and television producer and everyday Microsoft technology user, Dan Lin to the Cannes Lions Festival of Creativity 2014, for a discussion on how technology and the creative process are evolving together. Dan...
Leena Shah - MSFTLeena Shah - MSFT Posted on 02/06/14
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