New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones

Market to people, not devices and other lessons learned in new book. It seems like only yesterday that my colleague Kelly Jones and I set out to create a thought-leadership program at Microsoft Advertising to help marketers better understand...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 21/04/14

Microsoft Selected by Emirates for #AllTimeGreats Global Football Ad Campaign

Today, we are announcing some exciting news: Microsoft Advertising has been chosen by Emirates and its media agency Havas Media Group as one of the key partners for their global advertising campaign. The large-scale campaign spans 25 markets and...
Frank Holland - MSFTFrank Holland - MSFT Posted on 15/04/14

Bing Ads is Off to a Great Start

Cross-posted from the Bing Ads Blog Providing Advertisers Value, Return on Investment and Mobile Innovation As I wrote in January, 2013 was a year in which we strengthened our platform’s foundation. We delivered over a thousand enhancements and...
David Pann - MSFTDavid Pann - MSFT Posted on 14/04/14

Warner Bros. cross-platform campaign drives increased consideration to watch The Hobbit film

Back in February we told you about Microsoft and Warner Bros. UK launching the first ad campaign featuring 3D printing. Now I’m delighted to share the final case study a video of the campaign with you. The Objective Drive both awareness of and...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 10/04/14

Advertising Week Europe wrap up in videos, photos and infographics #AWEurope #AWMSFT

Wow what a great week for the marketing and advertising industry in London last week - 3 cheers for the AdWeek team, well done on successful, second AdWeek Europe. Microsoft Advertising looks forward to partnering with you for AWE 2015. Here...
Donna Hindson - MSFTDonna Hindson - MSFT Posted on 08/04/14

Gulltaggen 2014: There’s a New Currency in Circulation

Unless you’ve been living under a rock for the past few years, you’ll know there’s a new currency in circulation. It’s invisible, ‘virtual’. Brought to life by the awesome power of technology, you can’t roll it up in your fingers, slip it into...
Andy Hart - MSFTAndy Hart - MSFT Posted on 06/04/14

@MSAdvertisingUK’s real-time infographics for #AWEurope – download them here #AWMSFT

What a week! Advertising Week Europe was a 4 day whirlwind of intense debate, keynotes and social networking, ending with the wrap party of all wrap parties! During Advertising Week Europe the Microsoft Advertising UK research team produced a...
Jamie Nathan - MSFTJamie Nathan - MSFT Posted on 03/04/14

BUILD 2014: Announcing New Microsoft Advertising SDKs, Tools to Help Devs Do More and Earn More with Apps

The Build conference is an exciting time when we invite thousands of developers to learn more about opportunities across Microsoft’s platforms. As part of the event, I am delighted to share details around what we’re releasing to help developers...
Chris Ponath - MSFTChris Ponath - MSFT Posted on 02/04/14

Skype Sees Year-Over-Year Growth in Millennial Audience

Millennials. For many marketers, that word instills a feeling of uncertainty. Daily, we hear that brands are struggling to reach the younger demographic due to their always on-the-go lives and natural tendency to multi-task. Throughout the day,...
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 30/03/14

Advertising Week Europe: Bridging the Virtual and Physical #AWEurope #AWMSFT

How is Kinect bridging the gap between our virtual and physical worlds? I’ll be revealing the answer in my keynote ‘Beyond Technology: Designing For People’ today at Advertising Week Europe. During the keynote, I’ll explore how the lines between...
Michael Dwan MSFTMichael Dwan MSFT Posted on 28/03/14
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