Welcome Nokia Devices & Services!

I’m very pleased about the recent announcement regarding the completion of Microsoft’s acquisition of Nokia’s Devices & Services (NDS) business. Unifying Nokia’s NDS business and Microsoft’s engineering horsepower under one roof, and adding so...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 28/04/14

Microsoft and AOL Partner to Bring Video to MSN and Bing Apps

Today, in partnership with our friends at AOL, I’m happy to announce a content distribution agreement that will bring some of the best video content available from AOL to Microsoft’s video platforms, including MSN, with an audience of nearly 450...
Scott Ferris - MSFTScott Ferris - MSFT Posted on 24/04/14

Teachers for Tomorrow: Recruiting Generation Next

I just got back from speaking at Career Day at my daughter’s middle school where I found myself both impressed by the young students and inspired by their enthusiasm to go out and find their own passion. As one student summed up our discussion:...
Stephen Kim - MSFTStephen Kim - MSFT Posted on 22/04/14

Our Fight Against Fraud

Advertising fraud is a complex and constantly changing problem for our industry. In recent weeks the impact of fraud was highlighted through findings from the IAB, Solve Media and others who confirmed that suspicious traffic from botnets and...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 22/04/14

New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones

Market to people, not devices and other lessons learned in new book. It seems like only yesterday that my colleague Kelly Jones and I set out to create a thought-leadership program at Microsoft Advertising to help marketers better understand...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 21/04/14

Microsoft Selected by Emirates for #AllTimeGreats Global Football Ad Campaign

Today, we are announcing some exciting news: Microsoft Advertising has been chosen by Emirates and its media agency Havas Media Group as one of the key partners for their global advertising campaign. The large-scale campaign spans 25 markets and...
Frank Holland - MSFTFrank Holland - MSFT Posted on 15/04/14

Bing Ads is Off to a Great Start

Cross-posted from the Bing Ads Blog Providing Advertisers Value, Return on Investment and Mobile Innovation As I wrote in January, 2013 was a year in which we strengthened our platform’s foundation. We delivered over a thousand enhancements and...
David Pann - MSFTDavid Pann - MSFT Posted on 14/04/14

Warner Bros. cross-platform campaign drives increased consideration to watch The Hobbit film

Back in February we told you about Microsoft and Warner Bros. UK launching the first ad campaign featuring 3D printing. Now I’m delighted to share the final case study a video of the campaign with you. The Objective Drive both awareness of and...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 10/04/14

Advertising Week Europe wrap up in videos, photos and infographics #AWEurope #AWMSFT

Wow what a great week for the marketing and advertising industry in London last week - 3 cheers for the AdWeek team, well done on successful, second AdWeek Europe. Microsoft Advertising looks forward to partnering with you for AWE 2015. Here...
Donna Hindson - MSFTDonna Hindson - MSFT Posted on 08/04/14

Gulltaggen 2014: There’s a New Currency in Circulation

Unless you’ve been living under a rock for the past few years, you’ll know there’s a new currency in circulation. It’s invisible, ‘virtual’. Brought to life by the awesome power of technology, you can’t roll it up in your fingers, slip it into...
Andy Hart - MSFTAndy Hart - MSFT Posted on 06/04/14
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