#CannesLions 2014: Taking Inspiration From Music Legends #InformedCreativity

"...if you wanted to chart new territories and head off over the horizon, you had to make sure you weren't overly influenced by what others were doing. So it didn't matter what other bands were doing... we did what we were doing." -Jimmy Page,...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 12/06/14

Video Blog: #InformedCreativity, Marketing Success and insights from Kathleen Hall, GM Global Advertising at Microsoft #CannesLions #MSFTCannes

A seasoned creative marketing professional from New York, Kathleen is currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands. Kathleen began her career with Young and Rubicam NY and worked on the...
MSFTCannesMSFTCannes Posted on 10/06/14

Low latency and highly quantifiable data, advertising, and World Cup predictions #informedcreativity #msftcannes

From speaking at Adweek Europe earlier this year, I gave my take on low-latency data, how it applies to my data modelling for sports and political events currently, and how brands can and will be able to use the insights drawn from data of this...
David Rothschild - MSFTDavid Rothschild - MSFT Posted on 10/06/14

#CannesLions 2014: The art and science of storytelling in the digital age #msftcannes

People often ask me what storytelling is – is it like a bedtime story? As much fun as that sounds, unfortunately I’m not paid to read to people while they nod off! Storytelling is the art of substance, structure and purpose; something the crowd...
Steve Clayton MSFTSteve Clayton MSFT Posted on 09/06/14

Why the #MomentsthatMatter are key for brands in Brazil this summer #canneslions #msftcannes

Even as an Arsenal fan, one of my favourite footballing quotes comes from the legendary Liverpool manager Bill Shankly who once opined; “some people believe football is a matter of life and death, I am very disappointed with that attitude. I can...
Andy Hart - MSFTAndy Hart - MSFT Posted on 08/06/14

Kraft, McDonald’s, 20th Century Fox’s “Dawn of the Planet of the Apes,” and Volkswagen Work With Microsoft to Bring Unique “Every Street United” Content to Xbox Fans

This summer, the world will unite in Rio to celebrate what we in the U.S. call "soccer," the world's beautiful game. I remember watching Pelé and the Cosmos in their heyday and when I lived in London, a block from Stamford Bridge, I would try to...
Scott Ferris - MSFTScott Ferris - MSFT Posted on 04/06/14

#AskDanLin: Ask Legendary Film Producer Dan Lin a question for #CannesLions #MSFTCannes

Microsoft’s bringing legendary film and television producer and everyday Microsoft technology user, Dan Lin to the Cannes Lions Festival of Creativity 2014, for a discussion on how technology and the creative process are evolving together. Dan...
Leena Shah - MSFTLeena Shah - MSFT Posted on 02/06/14

#CannesLions 2014: Capturing hearts and minds in #MomentsthatMatter

For the advertising industry, Cannes International Festival of Creativity is a moment that matters. For the individual, winning a Cannes Lions award can change an entire career; opening up opportunities that would never have existed. For an...
Frank Holland - MSFTFrank Holland - MSFT Posted on 27/05/14

Let’s decode modern UK advertising language – welcome to #EatAdWaffle

Today with the growing complexity of how creativity and technology can come together to evolve advertising, it is harder than ever before to know how to keep up. Abbreviations, acronyms and a bucket load of waffle - what has happened to the...
Leena Shah - MSFTLeena Shah - MSFT Posted on 19/05/14

Q&A with new UK Sales Director Stuart Flint

Hi all, I just joined Microsoft this month and the team put together some questions to get to know me a little more and to kick off my blogging career here, so these are my answers: Why Microsoft? What was your impression of the company before...
Stuart Flint - MSFTStuart Flint - MSFT Posted on 15/05/14
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