Collaboration between Microsoft and John Lewis sees ‘Monty’s Magical Toy Machine’ come to life

Today marks the launch of our media-first store installation in John Lewis Oxford Street, the latest stage of our exciting advertising partnership. Over the past few months, teams at Microsoft Advertising, John Lewis Innovation Team, Adam and Eve...

Announcing Microsoft Advertising Support for New Windows Ad Mediation

Today, Windows Store announced the availability of Windows ad mediation for Windows Phone apps. Ad mediation has great potential to improve advertising fill rates and monetization for Windows Phone developers. Here’s how it works - when one ad...

Microsoft UK Industry Insights: Finance - November 2014

Hello and welcome to my UK Finance industry insights, a must read for anyone marketing a finance brand. This month includes making the most of Christmas, a look at card incentives and why the interchange fee looks set to evolve. 1. Searches for...

Microsoft UK Industry Insights: Autos - November 2014

As we start to close 2014 here are my 5 key thoughts and insights for the autos industry this month. 1. Digital Dealerships The term “Digital Dealership” is becoming widespread, although the concept may not be. But what is a digital dealership?...

Health & Wellness: Marketing and Solutions Must be Holistic

As healthcare costs rise, people demand more proactive and preventative approaches to their health. Nearly 90 percent of people (in the U.S.) look to the internet for healthcare information1. As part of our Consumer Decision Journey insights...

Driving Trust with Tech

Our latest research into consumer car-buying behaviours - Driving Trust with Tech - builds on the findings from last year’s study: The Automotive Consumer Decision Journey....

#Infographic: Our top #IABEngage #freshcuts @IABUK

As IAB Engage 2014 comes to a close here are our top #freshcuts: Leena

Becoming a Partner in Health and Wellness: Top Tips for Marketers

For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...

Announcing New Capabilities for Developers to Promote their Windows and Windows Phone Apps

Last spring at the Build conference, we announced the ability for developers to promote their Windows Phone apps in the United States with Microsoft Advertising. Today, I am excited to announce new capabilities in Microsoft pubCenter that will...

Understanding the drivers of cross-border e-commerce

The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behaviour is changing. No longer restricted to buying locally, today's discerning...
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