Microsoft opens up new cross-platform advertising opportunities on MSN Apps, available on Windows, Android, iOS and Amazon

In December, as a follow up to the launch of a re-imagined MSN, we made MSN Apps available on iOS, Android and Amazon devices, allowing consumers to take their apps – News, Weather, Sports, Money, Health & Fitness and Food & Drink – with them...

2015 UK #Finance #Predictions by Matthew Margetts

The wonderful thing about making predictions is that everyone forgets what you say or as the pundit you can reserve the right to change your mind based on “new” information surfacing. So bearing this in mind I am going to make some eccentric...

Microsoft Advertising “Promote Your App” Campaigns Drive Positive ROI for Twisted Lab

Congratulations to Ernesto Pedrosa! He was recently featured in a case study showcasing his successful “Promote Your App” campaigns driving discoverability of the app across the Windows Phone ecosystem, resulting in installs. We are passionate...

.@SMG_London launch exclusive interactive Xbox experience between Honda and Microsoft Advertising UK

We love making campaigns where brands and consumers really benefit from engagement on our advertising platforms. Xbox is a really interesting canvas for creativity and I’m excited to announce, in a media first, Honda is taking over #XboxUpload to...

2015 UK Automotive Trends by Ian Webber

It’s that time of year again when all of the 2015 predictions come out. So here’s my top three to add into the mix. 1. Is 2015 the year of the Alternative Fuel Vehicle (AFV)? For the past 3 or 4 years, the market share for alternative fuel...

Improve App Discoverability with Microsoft Advertising’s Free Cross-Promotion!

Microsoft Advertising is happy to announce that developers can now create free ‘house ad’ campaigns to cross-promote their apps. Devs with multiple Windows apps can cross-promote their Windows apps; devs with multiple Windows Phone apps can...

Introducing the New MSN Apps on iOS and Android

Today, Microsoft announced the availability of the new MSN Apps on iOS, Android, and Amazon devices in 56 markets – expanding the availability of the apps from Web, Windows and Windows Phone These content-rich apps – Sports, Finance, News,...

Announcing PayPal Payout for Microsoft Ads in Apps Developers

Good news, we’ve heard your feedback and are excited to announce that Microsoft Advertising now supports PayPal payout for developers. This means that, in many countries, developers using the Microsoft Advertising SDK to monetize their Windows...

Creative Technologist @squashandfly shares what an API is & why you should care @Mindshare_UK #mshuddle

Do you hear the acronym API thrown around quite a lot and wonder how you can take advantage? At the Mindshare Huddle yesterday I took a pragmatic look at the wonderful world of APIs and what they mean for our industry. We explored social APIs, and...

Microsoft Advertising UK launch breakthrough, immersive in-shop experience with @JohnLewisRetail for Christmas campaign

As you will have seen from Owen Sagness’s blog ‘Collaboration between Microsoft and John Lewis sees ‘Monty’s Magical Toy Machine’ come to life’ in our latest venture, the Microsoft’s creative technologists (including myself), worked with John...
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