Millennials and Where They are Taking Digital Marketing

With the burgeoning number of new technologies, platforms and social networks, the ever-decreasing attention span of the coveted youth consumer is elusive as ever before. Just last week my colleague, Senior Consumer Insights Manager Ivy Esquero, sp...

Value Me: A Fair Exchange for Data

To support brands in realizing the growing benefits of data sharing, in our consumer research entitled ‘Value Me’ conducted with over 13,000 participants in 13 countries and available for download today, we took a closer look at the value exchange an...

Time to Hang Up on the Polling Industry

The traditional polling industry is a $21 billion industry, and it’s in big trouble. According to Microsoft Research Economist David Rothschild, the polling business as we know it soon will be disrupted or destroyed. Rothschild made this bold statem...

Talking ‘Little Data’ at #Interact2015, Berlin

At the start of my speech to the IAB Interact Congress in Berlin yesterday, I reeled off a few statistics – 1 in 9 people do not have access to safe and clean drinking water, tragically 800,000 children in sub-Saharan Africa die from dysentery caused...

Streaming Media East Conference: The Future of Branded Content

It’s a big world wide web, somebody’s got to fill it. That, in a nutshell, was the topic of a panel that Greg Rivera, Microsoft’s Senior Director of Advertising Solutions, appeared on during the Streaming Media East Conference in New York City on May...

Collaboration between Microsoft and Channel 4 brings new ‘Humans’ characters to life in UK

Last week marked the launch of ‘Persona Synthetics’ on London’s Regents Street, an exciting collaboration between Microsoft Advertising and Channel 4 to support its new drama ‘Humans’. Channel 4 created a pseudo brand, Persona Synthetics, and w...

New UK Attention Spans research outlines opportunities for brands

Today we launched our new UK Attention Spans study exploring how consumer attention spans are evolving in the digital age. The research, which was developed for the advertising community and published on Campaign today, indicates a requirement from...

Build 2015: Microsoft Advertising Announces New Tools to Help App Developers Grow Audience and Revenue

The Build conference is an exciting time when we share new tools to help developers thrive on the Windows platform. As part of this event, I am thrilled to share details on new tools we are making available today, as well as a preview of what's to co...

FMCG brands turn to the Power of One to build better saliency with consumers

The Brand Relationship Spectrum In 2000, academic Professor David Aaker and co-author Erich Joachimsthaler published ‘The Brand Relationship Spectrum’ in the California Management Review and in doing so, caused FMCG businesses to begin rethinking ho...

.@IABUK Digital Ad Spend Figures Show Contextual Experiences are Key to Driving Industry Growth

Last week saw the launch of The IAB UK Digital Adspend Report, conducted by PwC. Over the past few years we’ve seen advertising budgets move away from traditional channels, becoming more aligned with consumers’ media consumption habits such as multi-...
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