Our #AWEurope Tuesday wrap up - top insights, @DocJamesw's seminar and more #OwnTheMoment #FreshCuts

We can’t believe we’re already half way through Advertising Week Europe! The second day has turned our attention to the future of the agency model, the evolving role of brand storytelling and the issues around diversity in the industry. The...

Our #AWEurope Monday wrap up - from top insights to key themes #OwnTheMoment #FreshCuts

Ad Week Europe kicked off today; jam packed with insight and opinion from leading brand marketers, digital platforms and creative agencies. The technology vs creativity debate fuelled some heated conversation with programmatic at the heart of the...

#OwnTheMoment with Microsoft at Advertising Week Europe 2015 #AWEurope

The Microsoft Advertising team is finalising preparations for Advertising Week Europe, a celebration of the visionary thinking driving some of most ground-breaking campaigns in the industry today. Advertising Week Europe provides us with an...

New research reveals consumers want personal experiences and control over their online personas and information sharing; among other insights.

Today, Microsoft released new 2015 Digital Trends research, which reveals significant shifts in consumer relationships with technology. The findings reinforce the notion that globally, consumers are becoming a more digitally savvy population who...

Free Cross-Promotion (AKA “house ads”) for App Developers Who Reside in Brazil, India, Taiwan and Australia

Last month, we announced free cross-promotion (aka “house ads”) for “Promote Your App” campaigns in several markets. Good news; we have now enabled free cross-promotion for developers who live in Brazil, India, Taiwan, and Australia! Getting...

Canada: Largest GroupM and Microsoft Advertising Canada Deal Announced

Today, GroupM announced their largest deal reached with Microsoft Advertising Canada to-date – including an exclusive partnership that provides GroupM and its agencies with exclusive access to Microsoft’s newest multi-screen offerings for the...

Microsoft’s Evolving Digital Trends Come to Life at CES 2015

Las Vegas was buzzing with excitement as CES 2015 kicked off in early January and Microsoft’s Global Consumer Insights team was excited to be on the ground covering the latest and greatest trends taking the consumer world by storm. Back in 2013 we...

Leverage your app rating and “free” status in your next “Promote Your App” campaign!

Microsoft Advertising is happy to announce that developers can now choose to include their app’s rating and/or price in their “Promote your app” ads! To include your app’s rating and/or price in your ad, simply check the “Show rating” and/or...

The people’s predictions 2015 – tell us what you think 2015 will hold for the ad industry?

At Microsoft we’re privileged to play host to a highly informed and insightful community of followers. Ranging from a broad mix of people at all levels in the advertising industry, from media planners to technology enthusiasts and CEOs. After...

Defining Your Audience of Digital Citizens

Fourteen days into 2015 and the time I spent crooning Robbie Burns’ “Auld Lang Syne” already feels far behind me! However, my appetite and enthusiasm for what lies ahead for us as digital marketers is well and truly present. One of the things...
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