What Comes after Mobile?

Media is complex but simplicity is essential in marketers’ approaches in communicating with customers, said Stephen Kim, our General Manager of Global Creative Solutions. Stephen discussed this sentiment on an Integrated Marketing Week 2015 (IMW) pan...

Bust a move, bust a myth at Cannes

In a few days’ time the world’s creative community will be landing on the sandy beaches of Cannes Lions International Festival. To help navigate the busy pavements of La Croisette and the back-to-back schedules everyone will not doubt be ...

Microsoft and Fast Company Select Three Non-Profits to Receive Creative Support in Cannes

As part of the Create GOOD initiative launched in April, Microsoft and Fast Company today announced that they have selected three winners to receive creative support in the form of workshops led by some of the ad-marketing industry’s top creative tal...

#EmpowerCreativity - Microsoft at #CannesLions 2015

Just over three weeks from now, the global rock stars of the creative community will descend upon the Cannes Lions International Festival. For our part at Microsoft, we are bringing a host of creative, innovative and frankly, pretty cool technologica...

Millennials and Where They are Taking Digital Marketing

With the burgeoning number of new technologies, platforms and social networks, the ever-decreasing attention span of the coveted youth consumer is elusive as ever before. Just last week my colleague, Senior Consumer Insights Manager Ivy Esquero, sp...

Value Me: A Fair Exchange for Data

To support brands in realizing the growing benefits of data sharing, in our consumer research entitled ‘Value Me’ conducted with over 13,000 participants in 13 countries and available for download today, we took a closer look at the value exchange an...

Time to Hang Up on the Polling Industry

The traditional polling industry is a $21 billion industry, and it’s in big trouble. According to Microsoft Research Economist David Rothschild, the polling business as we know it soon will be disrupted or destroyed. Rothschild made this bold statem...

Talking ‘Little Data’ at #Interact2015, Berlin

At the start of my speech to the IAB Interact Congress in Berlin yesterday, I reeled off a few statistics – 1 in 9 people do not have access to safe and clean drinking water, tragically 800,000 children in sub-Saharan Africa die from dysentery caused...

Streaming Media East Conference: The Future of Branded Content

It’s a big world wide web, somebody’s got to fill it. That, in a nutshell, was the topic of a panel that Greg Rivera, Microsoft’s Senior Director of Advertising Solutions, appeared on during the Streaming Media East Conference in New York City on May...

Collaboration between Microsoft and Channel 4 brings new ‘Humans’ characters to life in UK

Last week marked the launch of ‘Persona Synthetics’ on London’s Regents Street, an exciting collaboration between Microsoft Advertising and Channel 4 to support its new drama ‘Humans’. Channel 4 created a pseudo brand, Persona Synthetics, and w...
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