Microsoft UK Industry Insights: Finance - November 2014

Hello and welcome to my UK Finance industry insights, a must read for anyone marketing a finance brand. This month includes making the most of Christmas, a look at card incentives and why the interchange fee looks set to evolve. 1. Searches for...
Matthew Margetts - MSFTMatthew Margetts - MSFT Posted on 04/11/14

Microsoft UK Industry Insights: Autos - November 2014

As we start to close 2014 here are my 5 key thoughts and insights for the autos industry this month. 1. Digital Dealerships The term “Digital Dealership” is becoming widespread, although the concept may not be. But what is a digital dealership?...
Ian Webber - MSFTIan Webber - MSFT Posted on 03/11/14

Health & Wellness: Marketing and Solutions Must be Holistic

As healthcare costs rise, people demand more proactive and preventative approaches to their health. Nearly 90 percent of people (in the U.S.) look to the internet for healthcare information1. As part of our Consumer Decision Journey insights...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 03/11/14

Driving Trust with Tech

Our latest research into consumer car-buying behaviours - Driving Trust with Tech - builds on the findings from last year’s study: The Automotive Consumer Decision Journey....
Tim Lumb - MSFTTim Lumb - MSFT Posted on 22/10/14

#Infographic: Our top #IABEngage #freshcuts @IABUK

As IAB Engage 2014 comes to a close here are our top #freshcuts: Leena
Leena Shah - MSFTLeena Shah - MSFT Posted on 14/10/14

Becoming a Partner in Health and Wellness: Top Tips for Marketers

For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 13/10/14

Announcing New Capabilities for Developers to Promote their Windows and Windows Phone Apps

Last spring at the Build conference, we announced the ability for developers to promote their Windows Phone apps in the United States with Microsoft Advertising. Today, I am excited to announce new capabilities in Microsoft pubCenter that will...
Vijay Rajagopalan - MSFTVijay Rajagopalan - MSFT Posted on 13/10/14

Understanding the drivers of cross-border e-commerce

The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behaviour is changing. No longer restricted to buying locally, today's discerning...
Cedric Chambaz - MSFTCedric Chambaz - MSFT Posted on 12/10/14

.@MSAdvertisingUK and @MGOMD launch ‘Plan-it Mojo’ media partnership with @VirginHolidays

It’s exciting when an innovative brand like Virgin Holidays sets you a unique challenge. A challenge to design a digital alternative to the traditional holiday brochure and a content stream for Virgin Holidays destinations. Working with Manning...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 09/10/14

Bob Bejan Tapped to Lead North America Sales and Marketing for Microsoft Advertising

It is with a great deal of pleasure that today I can announce industry veteran Bob Bejan will take on the role of North America Vice President of Sales and Marketing for Microsoft Advertising. In this role, Bob will be responsible for developing...
Frank Holland - MSFTFrank Holland - MSFT Posted on 09/10/14
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