Putting people at the heart of your brand #AWEurope #OwnTheMoment #Marketing #Advertising

Putting people at the heart of your brand. #AWEurope #OwnThe Moment #BrandMe Consumers are constantly creating their personal brand. What they do, what they say, what they wear; it's all part of their own brand narrative. Technology has only...

Our #AWEurope Thursday wrap - 5 key lessons and our latest infographics #OwnTheMoment #FreshCuts

Our final #AWEurope daily wrap featuring five lessons we’ve learnt on Thursday. Ad Week Europe has flown by, we hope you have enjoyed it as much as we have. The final day got us thinking about standing out from the crowd, resetting our creative...

A Story is Worth a Thousand Ads: @DocJamesw shows #AWEurope how to tell effective advertising stories in today’s world #OwnTheMoment

Change is coming. Technology is making advertising harder. As the Internet of Things tips the balance toward machine generated and consumed data, marketers have fewer opportunities to reinforce their brand message with actual humans. This means...

Our #AWEurope Wednesday wrap - key insights and trends #OwnTheMoment #FreshCuts

Yesterday we heard about the role of humour in marketing, the power of people-focused marketing and the importance of future-focused skills. Focus on up skilling for the future Andy Hart, Vice President of Microsoft Advertising and Online...

Our #AWEurope Tuesday wrap up - top insights, @DocJamesw's seminar and more #OwnTheMoment #FreshCuts

We can’t believe we’re already half way through Advertising Week Europe! The second day has turned our attention to the future of the agency model, the evolving role of brand storytelling and the issues around diversity in the industry. The...

Our #AWEurope Monday wrap up - from top insights to key themes #OwnTheMoment #FreshCuts

Ad Week Europe kicked off today; jam packed with insight and opinion from leading brand marketers, digital platforms and creative agencies. The technology vs creativity debate fuelled some heated conversation with programmatic at the heart of the...

#OwnTheMoment with Microsoft at Advertising Week Europe 2015 #AWEurope

The Microsoft Advertising team is finalising preparations for Advertising Week Europe, a celebration of the visionary thinking driving some of most ground-breaking campaigns in the industry today. Advertising Week Europe provides us with an...

New research reveals consumers want personal experiences and control over their online personas and information sharing; among other insights.

Today, Microsoft released new 2015 Digital Trends research, which reveals significant shifts in consumer relationships with technology. The findings reinforce the notion that globally, consumers are becoming a more digitally savvy population who...

Free Cross-Promotion (AKA “house ads”) for App Developers Who Reside in Brazil, India, Taiwan and Australia

Last month, we announced free cross-promotion (aka “house ads”) for “Promote Your App” campaigns in several markets. Good news; we have now enabled free cross-promotion for developers who live in Brazil, India, Taiwan, and Australia! Getting...

Canada: Largest GroupM and Microsoft Advertising Canada Deal Announced

Today, GroupM announced their largest deal reached with Microsoft Advertising Canada to-date – including an exclusive partnership that provides GroupM and its agencies with exclusive access to Microsoft’s newest multi-screen offerings for the...
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