Becoming a Partner in Health and Wellness: Top Tips for Marketers

For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 13/10/14

Announcing New Capabilities for Developers to Promote their Windows and Windows Phone Apps

Last spring at the Build conference, we announced the ability for developers to promote their Windows Phone apps in the United States with Microsoft Advertising. Today, I am excited to announce new capabilities in Microsoft pubCenter that will...
Vijay Rajagopalan - MSFTVijay Rajagopalan - MSFT Posted on 13/10/14

Understanding the drivers of cross-border e-commerce

The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behaviour is changing. No longer restricted to buying locally, today's discerning...
Cedric Chambaz - MSFTCedric Chambaz - MSFT Posted on 12/10/14

.@MSAdvertisingUK and @MGOMD launch ‘Plan-it Mojo’ media partnership with @VirginHolidays

It’s exciting when an innovative brand like Virgin Holidays sets you a unique challenge. A challenge to design a digital alternative to the traditional holiday brochure and a content stream for Virgin Holidays destinations. Working with Manning...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 09/10/14

Bob Bejan Tapped to Lead North America Sales and Marketing for Microsoft Advertising

It is with a great deal of pleasure that today I can announce industry veteran Bob Bejan will take on the role of North America Vice President of Sales and Marketing for Microsoft Advertising. In this role, Bob will be responsible for developing...
Frank Holland - MSFTFrank Holland - MSFT Posted on 09/10/14

The next big thing in advertising? Hint: it’s not plastics.

Sometimes classic movies remind me of the ad business. For example, see Who Are Those Guys Anyway??? During Advertising Week I found myself thinking of a humorous part in the 1967 movie, The Graduate. Dustin Hoffman’s character, Benjamin Braddock,...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 08/10/14

Marketplace Insights from @BingAds: 3 Essentials Trends for UK Retailers in the build up to Christmas 2014

The Bing Ads, team have been crunching the autumn leaves as well as the numbers to arm Bing Ads UK retailers with a competitive edge this festive season. Using both the Yahoo Bing Network UK Retail marketplace results from Christmas 2013, and...
Leena Shah - MSFTLeena Shah - MSFT Posted on 06/10/14

Exciting new advertising partners unveiled as MSN goes live in the UK

Today marks general availability of MSN, an all new platform that combines the engagement of an app with the reach of the web. Designed from the ground up for a mobile, cloud first world, it is built to enable users to do more, know more and...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 30/09/14

Advertising Week 2014: Come Play with the Future at Microsoft's Garage

Every year at Advertising Week hot topics are dissected at great lengths, whether it was display and search ads when Advertising Week started a decade ago, social and mobile’s growth in the past few years, or engaging debates on programmatic - the...
John Piontkowski - MSFTJohn Piontkowski - MSFT Posted on 28/09/14

NEW! World Map Makes it Easier for Developers to Analyze Performance by Geography in pubCenter

Most app developers for Windows and Windows Phone take advantage of the opportunity to publish to multiple countries. We’ve heard from you that the ability to analyze performance by market is key to managing your all-up business. Today, I am...
Vijay Rajagopalan - MSFTVijay Rajagopalan - MSFT Posted on 26/09/14
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