Tagged with: msa news

Telling Stories Across Screens

It is no secret that consumers are rapidly changing the way they use technology to get things done, consume digital media and connect with loved ones. In fact, U.S. consumers spend, on average, 5-plus hours a day accessing the internet on a...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 12/06/14

Kraft, McDonald’s, 20th Century Fox’s “Dawn of the Planet of the Apes,” and Volkswagen Work With Microsoft to Bring Unique “Every Street United” Content to Xbox Fans

This summer, the world will unite in Rio to celebrate what we in the U.S. call "soccer," the world's beautiful game. I remember watching Pelé and the Cosmos in their heyday and when I lived in London, a block from Stamford Bridge, I would try to...
Scott Ferris - MSFTScott Ferris - MSFT Posted on 04/06/14

Microsoft, Xbox Originals and the Next Chapter in Storytelling

“The more things change, the more they remain the same.” This proverb came to mind as I reviewed my notes for this year’s third annual Digital Content NewFronts. I began thinking backwards from the wonderful content Nancy and Jordan revealed on...
Stephen Kim - MSFTStephen Kim - MSFT Posted on 28/04/14

New Book Reveals Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets and Mobile Phones

Market to people, not devices and other lessons learned in new book. It seems like only yesterday that my colleague Kelly Jones and I set out to create a thought-leadership program at Microsoft Advertising to help marketers better understand...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 21/04/14

BUILD 2014: Announcing New Microsoft Advertising SDKs, Tools to Help Devs Do More and Earn More with Apps

The Build conference is an exciting time when we invite thousands of developers to learn more about opportunities across Microsoft’s platforms. As part of the event, I am delighted to share details around what we’re releasing to help developers...
Chris Ponath - MSFTChris Ponath - MSFT Posted on 02/04/14

Skype Sees Year-Over-Year Growth in Millennial Audience

Millennials. For many marketers, that word instills a feeling of uncertainty. Daily, we hear that brands are struggling to reach the younger demographic due to their always on-the-go lives and natural tendency to multi-task. Throughout the day,...
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 30/03/14

Skype Connection Hub Ads Provide Increased Scale for Marketers

Two years ago, we launched our first ad unit in Skype. We have made significant progress expanding our reach and improving our capabilities for marketers while ensuring we maintain a great consumer experience across our various clients and apps....
Lovina McMurchy - MSFTLovina McMurchy - MSFT Posted on 12/03/14

New Microsoft Study: Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection

I’m pleased to introduce the newest addition to our Consumer Decision Journey research: The Consumer Decision Journey: Financial Services. Since a picture is worth a thousand words, here is a video detailing the basics of what we discovered by...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 05/03/14

Microsoft Improves Advertising Exchange Transparency

Beginning this week, customers of the Microsoft Advertising Exchange will have a clearer view into the inventory available in our marketplace. I want to share some thoughts on this exciting step forward. When Microsoft first launched our Ad...
Esco Strong - MSFTEsco Strong - MSFT Posted on 14/02/14

Starcom MediaVest Group and Microsoft Ink Video Upfront Deal

These days, it seems like consumers are always on, always connected, to everything from smartphones to tablets, PCs, TVs – even gaming consoles. We use these screens to connect with friends, be entertained, see the latest news, read books and play...
Stephen Kim - MSFTStephen Kim - MSFT Posted on 14/02/14
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