Tagged with: iab

#Infographic: Our top #IABEngage #freshcuts @IABUK

As IAB Engage 2014 comes to a close here are our top #freshcuts: Leena
Leena Shah - MSFTLeena Shah - MSFT Posted on 15/10/14

#EatAdWaffle Illustrated

Slang, jargon, waffle – whatever you want to call it, colloquial language is rife throughout the advertising industry. While its use can be very effective at communicating meaning amongst like-minded people, the terms used by advertisers are...
Leena Shah - MSFTLeena Shah - MSFT Posted on 18/09/14

Randall Rothenberg Shares Thoughts on “Advertising is ___?” at #IABMIXX #MSFTAW

IAB President and CEO Randall Rothenberg was kind enough to spend a few moments with me during the incredibly busy and sold out IAB event this week in New York. This year, the IAB focused on sparking discussion around one central, open-ended...
Shelby Healy - MSFTShelby Healy - MSFT Posted on 24/09/13

UK DIGITAL AD SPEND UP 12.5% HITTING £5 BILLION MARK IN 2012

With today's release of the IAB’s digital advertising spend report, it’s very apparent that the digital advertising industry saw a seminal year in 2012, with advertising experiences becoming more seamless, relevant and contextual than ever...
Andy Hart - MSFTAndy Hart - MSFT Posted on 09/04/13
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