Tagged with: featured

New Microsoft Study: Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection

I’m pleased to introduce the newest addition to our Consumer Decision Journey research: The Consumer Decision Journey: Financial Services. Since a picture is worth a thousand words, here is a video detailing the basics of what we discovered by...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 05/03/14

Tipping the Scale

If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with...
Greg Nelson - MSFTGreg Nelson - MSFT Posted on 22/01/14

Why Brands Should Be Dreaming of a Cross-Screen Christmas

When I was growing up, Christmas was all about one screen: the television set. Some of my favorite holiday memories are sitting around the TV with my family enjoying old classics like ‘It’s a Wonderful Life’ and eating one too many Christmas...
Frank Holland - MSFTFrank Holland - MSFT Posted on 10/12/13

The Consumers Behind Big Data

Today I’m speaking at ad:tech in the Javitz Center in New York City. I’m delighted to share the stage with so many smart and adept marketers at a time of profound change in our industry. Before I hit the stage, I thought I’d share a quick...
Rick Chavez - MSFTRick Chavez - MSFT Posted on 06/11/13
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