Creative Technologist @squashandfly shares what an API is & why you should care @Mindshare_UK #mshuddle

Do you hear the acronym API thrown around quite a lot and wonder how you can take advantage? At the Mindshare Huddle yesterday I took a pragmatic look at the wonderful world of APIs and what they mean for our industry. We explored social APIs, and...
Arthur TindsleyArthur Tindsley Posted on 13/11/14

Microsoft Advertising UK launch breakthrough, immersive in-shop experience with @JohnLewisRetail for Christmas campaign

As you will have seen from Owen Sagness’s blog ‘Collaboration between Microsoft and John Lewis sees ‘Monty’s Magical Toy Machine’ come to life’ in our latest venture, the Microsoft’s creative technologists (including myself), worked with John...
Arthur TindsleyArthur Tindsley Posted on 10/11/14

Collaboration between Microsoft and John Lewis sees ‘Monty’s Magical Toy Machine’ come to life

Today marks the launch of our media-first store installation in John Lewis Oxford Street, the latest stage of our exciting advertising partnership. Over the past few months, teams at Microsoft Advertising, John Lewis Innovation Team, Adam and Eve...
Owen Sagness - MSFTOwen Sagness - MSFT Posted on 06/11/14

Announcing Microsoft Advertising Support for New Windows Ad Mediation

Today, Windows Store announced the availability of Windows ad mediation for Windows Phone apps. Ad mediation has great potential to improve advertising fill rates and monetization for Windows Phone developers. Here’s how it works - when one ad...
Vijay Rajagopalan - MSFTVijay Rajagopalan - MSFT Posted on 06/11/14

Microsoft UK Industry Insights: Finance - November 2014

Hello and welcome to my UK Finance industry insights, a must read for anyone marketing a finance brand. This month includes making the most of Christmas, a look at card incentives and why the interchange fee looks set to evolve. 1. Searches for...
Matthew Margetts - MSFTMatthew Margetts - MSFT Posted on 04/11/14

Microsoft UK Industry Insights: Autos - November 2014

As we start to close 2014 here are my 5 key thoughts and insights for the autos industry this month. 1. Digital Dealerships The term “Digital Dealership” is becoming widespread, although the concept may not be. But what is a digital dealership?...
Ian Webber - MSFTIan Webber - MSFT Posted on 03/11/14

Health & Wellness: Marketing and Solutions Must be Holistic

As healthcare costs rise, people demand more proactive and preventative approaches to their health. Nearly 90 percent of people (in the U.S.) look to the internet for healthcare information1. As part of our Consumer Decision Journey insights...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 03/11/14

Driving Trust with Tech

Our latest research into consumer car-buying behaviours - Driving Trust with Tech - builds on the findings from last year’s study: The Automotive Consumer Decision Journey....
Tim Lumb - MSFTTim Lumb - MSFT Posted on 22/10/14

#Infographic: Our top #IABEngage #freshcuts @IABUK

As IAB Engage 2014 comes to a close here are our top #freshcuts: Leena
Leena Shah - MSFTLeena Shah - MSFT Posted on 14/10/14

Becoming a Partner in Health and Wellness: Top Tips for Marketers

For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 13/10/14
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