Microsoft expands partnerships with AOL and AppNexus, Bing to power search for AOL properties

Today we are announcing new levels of partnership with both AOL and AppNexus. Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search po...

Big data for better lives: The potential of taking a creative approach to connected living

It’s no secret that we live in an increasingly connected world. From wearables to traffic lights – even a herd of cows in Japan is now hooked up to the web – the data collected through a broad range of sensors has the potential to change our lives. C...

Captured @ Cannes – Day Four (Thursday)

It’s Thirsty Thursday. Be that ice cold water to help cure your hangover from last night’s Shut Up and Dance Party, or an end-of-day rosé (have you been to all our #HowToCannes suggestions yet?), we’re edging towards the end of Cannes. But, with one ...

Captured @Cannes_Lions Day Three (Wednesday)

The sun continues to shine, drinks continue to pour and social just won’t stop buzzing. The agenda is by no means slowing down and we’ve seen some fantastic keynote speeches grace the Cannes stages today. Plus, everyone’s been on count down for our S...

Causes and creative thinkers collide at Cannes Lions 2015 #CreatGOOD #EmpowerCreativity

A few weeks ago I shared with you my post: Microsoft and Fast Company Select Three Non-Profits to Receive Creative Support in Cannes. The #CreateGOOD initiative provides a strong platform to unify the world’s top creative problem solvers to a great ...

Captured @Cannes_Lions Day Two

The sun sets on another scorching day in Cannes. Well done to everyone who braved sore heads from last night’s first wave of boat and beach parties to hit the cobbles of La Croisette bright and early. It’s been another 24 hours of inspiration and ins...

Captured @ Cannes – Day One

And it’s begun – day one of Cannes Lions is done and dusted! But what got everyone talking? Which inspiring sessions or creative content had social media buzzing? Each day, for the duration of Cannes, we’ll be capturing the tweets, talks and general ...

#CannesLions 2015: #EmpowerCreativity through Innovation, Insights and doing good

A brilliant idea marks the conception of creativity, but with innovative technology that idea can become a reality. Microsoft is here at Cannes for one purpose: to provide creatives and brands with the resources to make their brilliant ideas possible...

Cities Unlocked: Lighting up the World through Sound at Lions Health

With the theme of ‘Life Changing Creativity’, this year’s Cannes Lions Health event was always set to inspire. Featuring speakers from across the healthcare communications industry, we’ve seen discussion on the power of techno...

What Comes after Mobile?

Media is complex but simplicity is essential in marketers’ approaches in communicating with customers, said Stephen Kim, our General Manager of Global Creative Solutions. Stephen discussed this sentiment on an Integrated Marketing Week 2015 (IMW) pan...
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