Talking ‘Little Data’ at #Interact2015, Berlin

At the start of my speech to the IAB Interact Congress in Berlin yesterday, I reeled off a few statistics – 1 in 9 people do not have access to safe and clean drinking water, tragically 800,000 children in sub-Saharan Africa die from dysentery caused...

Streaming Media East Conference: The Future of Branded Content

It’s a big world wide web, somebody’s got to fill it. That, in a nutshell, was the topic of a panel that Greg Rivera, Microsoft’s Senior Director of Advertising Solutions, appeared on during the Streaming Media East Conference in New York City on May...

Collaboration between Microsoft and Channel 4 brings new ‘Humans’ characters to life in UK

Last week marked the launch of ‘Persona Synthetics’ on London’s Regents Street, an exciting collaboration between Microsoft Advertising and Channel 4 to support its new drama ‘Humans’. Channel 4 created a pseudo brand, Persona Synthetics, and w...

New UK Attention Spans research outlines opportunities for brands

Today we launched our new UK Attention Spans study exploring how consumer attention spans are evolving in the digital age. The research, which was developed for the advertising community and published on Campaign today, indicates a requirement from...

Build 2015: Microsoft Advertising Announces New Tools to Help App Developers Grow Audience and Revenue

The Build conference is an exciting time when we share new tools to help developers thrive on the Windows platform. As part of this event, I am thrilled to share details on new tools we are making available today, as well as a preview of what's to co...

FMCG brands turn to the Power of One to build better saliency with consumers

The Brand Relationship Spectrum In 2000, academic Professor David Aaker and co-author Erich Joachimsthaler published ‘The Brand Relationship Spectrum’ in the California Management Review and in doing so, caused FMCG businesses to begin rethinking ho...

.@IABUK Digital Ad Spend Figures Show Contextual Experiences are Key to Driving Industry Growth

Last week saw the launch of The IAB UK Digital Adspend Report, conducted by PwC. Over the past few years we’ve seen advertising budgets move away from traditional channels, becoming more aligned with consumers’ media consumption habits such as multi-...

Announcing Bing Ads for iOS

We live in a multi-device world, and we want to provide advertisers and their campaign managers the best experience wherever they go, whenever they need it. Thus it is my great pleasure to announce Bing Ads for iOS. With Bing Ads for iOS, users ...

You Don’t Have to ‘Hunt’ for Your Audience with Skype

The Easter Bunny isn’t the only familiar face making its way into consumers’ homes this coming Sunday. As we gear up for our Easter traditions – egg hunts, big meals, and too many sweets – one thing is clear: during holidays we reach out to connect w...

The Cult of Learning: A SXSW Observation

As published by Little Black Book. @LBBOnline SXSW is like no other event in our industry. A dizzying blend of massive brands whose taglines are synonymous with mainstream culture, startups that you have never heard of, and everything in...
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