Leena Shah
Posted on 8/31/2014

The marketing and creative industries have long had a reputation for weird and wonderful abbreviations and acronyms describing what they do and the tools they use. But in their haste to define the fast-changing world of digital media they have created a bucket load of waffle that is increasingly hard to understand.

In a bid to help everyone – including ourselves - make more sense of industry terminology, we created a campaign that explores the words we love, the jargon we loathe, the terms that make us smile and those that drive us to distraction!

#EatAdWaffle aims to highlight and combat the worst words and phrases in the advertising world and have a little fun while we do so. By exposing the most loved and loathed waffle, we want to make life easier and make sense of the stuff that matters.

Calling on our community, we asked industry influencers and advertising media to use the #EatAdWaffle hashtag to tell us the jargon that they hear – or use – the most in their companies.  

The entries flooded in. We received more than 200 entries and, following a tough elimination process, managed to whittle those entries down to the ten ‘best of the worst’ waffle contenders.

We have taken the terrible ten and created, amusing posters to show quite how bizarre the words and phrases really are.  

The people who shared and submitted the top ten terrible phrases will be invited along to an exclusive #EatAdWaffle breakfast forum, held at London’s Duck and Waffle in Heron Tower on the 4th and the 10th of September. The event will play host to a range of top industry professionals from brands including Coca-Cola, Entertainment One UK and John Lewis, who will debate the state of today’s advertising climate and the trends and issues that they face every day.

Stay tuned and follow @MSAdvertisingUK to see the top #EatAdWaffle phrases on Twitter. 


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