Tyler Young
Posted on 8/19/2014

Last April, we announced the completely overhauled Microsoft pubCenter, the advertising hub for app developers on Windows and Windows Phone.  Today, I am excited to announce the ability to create custom reports in pubCenter.  Getting started is easy.  You can have improved analytics at your fingertips in just a couple of steps:

Go to the “Detailed reports” icon on the left-hand navigation in pubCenter, then click on “Custom reports” to create a custom report. 

 Next, customize your report using these parameters: 

  • Unit of time: options include hour, day, week, month, or year.
  • Date range: options include today, yesterday, the last 7 days, this month, last month, last 3 months, and last six months.  You can also enter a custom date range.
  • Filters: options include devices, apps, ad units and geography. 

For apps, you can select any combination of apps across Windows and Windows Phone.  You are no longer limited to just 5 apps or ad units. 

The geographic breakdown lets you see ad performance by market.


  • There’s no need to stay in the reporting module while the report is being generated.  You can close out of pubCenter and come back later, or navigate to other parts of pubCenter.
  • You can view reports run in the past under the “Recent Reports” tab. 


I hope that custom reports improve your ability to monitor and optimize ad revenue in your apps. I look forward to your ideas and feedback on how to evolve. Please send your questions or comments to Global Publisher Support and Forums (for Windows Phone and Windows).



Chris Ponath


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