Posted on 6/19/2014

As the industry’s global festival of creativity draws to a close, we wanted to share with you some of what excites only a handful of inspirational people we’ve met this week.

When asked, ‘What informs your creativity?’, the answers were pretty thought-provoking. For some, coming to Cannes is life changing and a catalyst for challenging and driving their creativity. For others, data and insight is where they see their best ideas take shape. Some also told us that it’s witnessing the power and capabilities of technology that informs their creativity.

Individually we are all driven by different experiences and interpretations, there’s no right or wrong answer, but it’s an intriguing question to ask yourself…

What informs your creativity?



For those who list insights as informing their creativity take a look at our daily Cannes Lion #FreshCuts looking and current trends: 

Follow us on Twitter @MSAdvertising and @MSAdvertisingUK | Find us on Facebook and YouTube