Microsoft Mobile Devices in the hands of the creative community at #CannesLions #SwitchtoLumia
New Nokia Lumia 930’s arrival in Europe is imminent! The Nokia Lumia 930 will be commercially available in Europe in July!
So, what does the Lumia 930 bring to the creative party?
The Lumia 930 boasts a 5-inch full HD 1080p display (441 ppi), readable in broad daylight at the train station, or over al fresco lunch with a client down the French Rivera.
Whilst this technical speak may not mean something to you, the high quality image capabilities of the phone demonstrates the rich potential for creativity on mobile. The Lumia 930′s impressive imaging credentials include a 20-megapixel PureView camera with Zeiss optics, optical image stabilization, and four microphones for recording high-definition audio. Creative Studio 6 also brings a range of new features to the phone, including dual capture so that you can rotate, straighten and change the aspect ratio of any image after you’ve shot it, without losing any quality.
Imagine you’re witnessing the launch of your latest creative campaign, or watching you favorite musician in a once in a lifetime setting; Nokia Rich Recording on the Lumia 930 will be your perfect companion for re-living the unforgettable moments. Windows Phone 8.1 software also means that you have access to the full suite of Microsoft Office products, so sharing your experiences has never been so easy. The battery also charges itself with the built-in wireless feature, so you can stay connected as long as you choose.
What do Microsoft Mobile Devices bring to the biggest creative party of all?
If you go down to the Cannes Lions Exhibition on Level -1 of the Palais des Festivals, you will be able, for the first time ever at Cannes, to see the top shortlisted creative campaigns up for the Direct, Promo & Activation, Media, PR, Design, Product Design and Mobile Lions categories of the Cannes Awards on a Nokia Lumia 1520 (as well as a Microsoft Surface) - a fully interactive digital experience.
Following this, as you wander out of the Palais, you will come across a Microsoft space on the Parvis where the Microsoft Digital Artist is at work. He can take your picture on a Nokia Lumia and then work his magic with Microsoft Cloud, Office 365 and Windows to create truly unique selfies of you to share on social media. And if you do take part, you could be one of those who takes home your own brand new Nokia Lumia 630 Dual SIM phone!
And if that wasn’t enough, if you visit the Microsoft Beach Club you can see Windows Phones galore and share your Candid Cannes selfie. If you are a press delegate you might have already played with the Windows Phone devices in the Press Centre but if you bump into one of our team as you are strolling down the Croisette, you can then put your thoughts around #InformedCreativity down on Microsoft Paint, have your picture taken with a Nokia Lumia and share your personal wisdom too.
And what am I personally contributing to this wondrous fiesta of creativity that is Cannes Lions?
Well, I am taking part in a Forum entitled “Talenthouse : The New Patrons” on Thursday 19th at 1.15pm alongside Maya Bagle, Cofounder and MD of Talenthouse and Charlie Patterson, Designer at Harrimansteel. We are going to be discussing how, in a world where content is so freely distributed and millennials don't expect to pay for it, an aspiring artist, designer, musician, photographer or filmmaker can hope to make a living. Could brands fund the free distribution of creative content to the consumer? And if so, does this new model also provide a new native advertising vehicle where brands are woven into content, word-of-mouth, story-telling and social sharing that positions them positively as empowering creativity? Are the worlds of advertising blurring and where do the possibilities lead us to?
I look forward to seeing you there.
Craig Hepburn, Social and Digital Media Director, EMEA, Microsoft mobile devices