Microsoft, Xbox Originals and the Next Chapter in Storytelling
“The more things change, the more they remain the same.” This proverb came to mind as I reviewed my notes for this year’s third annual Digital Content NewFronts. I began thinking backwards from the wonderful content Nancy and Jordan revealed on stage, to what content on the web used to look like:
Media has changed dramatically since the first ancient illustrations tens of thousands of years ago, but the human desire to share and consume stories has never changed. The opportunity to mold the future of storytelling digitally is what gets me up in the morning. It is one of the reasons why I am thrilled to share the stage with the Xbox Entertainment Studio’s team and share what I see as the next step in digital story telling: Xbox Originals.
As you might have seen from Xbox’s blog earlier today, Xbox Originals is going to offer a wide array of unique content in its first programming slate. From a “Halo” television series, to streaming the “Bonnaroo” music festival, to a show I’m personally excited for “Every Street United” – an unscripted series following undiscovered soccer prodigies as they compete in a 4x4 street game in the shadow of the FIFA World Cup in Rio this summer—the slate of shows Xbox Originals is releasing is far-reaching in scope and fantastic.
Each Xbox Originals show will tell unique and exciting stories, ranging from dramas, to comedies, to documentaries, to animation, unscripted shows and live events. However, the real distinction of these shows is the interactive capabilities and features that each will bring with it – which will vary on a per-show basis
The Xbox Originals content is another chapter in Microsoft’s history of providing consumers rich and meaningful content that entertains and informs. Xbox Originals joins the ranks of other powerhouse consumer brands including Skype, Bing, MSN, Outlook.com and Windows. The scale of Microsoft’s footprint is vast: 85 million Xbox owners, 48 million Xbox LIVE members worldwide, more than 200 million Windows Licenses, 52 million MSN users and 100 million users on the Microsoft Video Network.
I think it’s natural for people to ask: “What’s next?” That is one question we always ask within Microsoft Advertising. Another question we ask ourselves: “How can we better help brands tell great stories to their consumers?” We’re always going to ask those questions as we doggedly push forward to create rich media experiences that marry the best of content and technology to tell stories that consumers enjoy. Today’s news is the next step in that journey.
We look forward to partnerships along this journey and can’t wait to tell tomorrow’s stories with you.