Greg Nelson
Posted on 4/28/2014

I’m very pleased about the recent announcement regarding the completion of Microsoft’s acquisition of Nokia’s Devices & Services (NDS) business. Unifying Nokia’s NDS business and Microsoft’s engineering horsepower under one roof, and adding so much new talent dedicated to enabling amazing mobile experiences (30,00 NDS employees strong) will, I believe, yield more innovation and better results for marketers.

In order to engage people with advertising, marketers need to find, reach and connect with them throughout their digital journey. At Microsoft Advertising, we want to enable and deliver rich, engaging experiences across every screen – including mobile – and help forge connections between brands and consumers in more moments and mindsets than ever before.

Nokia has a significant global footprint, notably strong in emerging markets. This allows us to bring a larger mobile audience, more mobile inventory, and new advertising opportunities for our partners around the world.

We understand how important mobile experiences are to both our consumer audiences and our advertising partners. Consumers are usually in the driver’s seat for online content and services, and their expectations on quality and value are justifiably far higher than they used to be. This is particularly true on mobile phones, as we revealed in our recent Meet the Screens study. Marketers are well aware of the significance of this channel for valued brand communications, and that they need to earn the privilege of being ‘in the pocket’ of a consumer.

With all this in mind, the NDS acquisition is an important benchmark for our advertising business. I encourage you to become familiar with our current mobile offerings, such as Ads in Apps on Windows 8, and watch this space for the accelerated innovation we expect to bring to the market.

To all the NDS employees who have now joined the Microsoft family – welcome! We look forward to working with you to raise the bar on how we deliver great experiences for both consumers and marketers.

Greg Nelson, General Manager, Microsoft Advertising

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