Microsoft and AOL Partner to Bring Video to MSN and Bing Apps
Today, in partnership with our friends at AOL, I’m happy to announce a content distribution agreement that will bring some of the best video content available from AOL to Microsoft’s video platforms, including MSN, with an audience of nearly 450 million unique visitors worldwide each month, and Bing Apps for Windows and Windows Phone
Starting this summer, consumers across MSN and Bing Apps for Windows and Windows Phone will have access to relevant videos from AOL’s massive library of nearly 900,000 premium videos. These videos include some of the most entertaining shows from AOL brands and partners, such as HuffPost Live, TechCrunch, Moviefone and ESPN and TMZ, among many others. Microsoft will also have access to AOL’s undisclosed slate of original series, which will be unveiled next week at the Digital Content NewFonts event, something we’re looking forward to.
For additional details, please read the full press release here.
Speaking of DCNF, Microsoft is gearing up for the Upfront event next week in New York City. We’re headed to the Big Apple to unveil the next generation of Xbox original programming starting Monday, April 28th. Stay tuned as we continue to bring consumers compelling content - and our brand partners impactful ways to reach audiences - across the screens they use most.
Scott Ferris, GM of TV and Video Advertising at Microsoft