Ian Webber
Ian Webber
Blog posts  

2015 UK Automotive Trends by Ian Webber

It’s that time of year again when all of the 2015 predictions come out. So here’s my top three to add into the mix. 1. Is 2015 the year of the Alternative Fuel Vehicle (AFV)? For the past 3 or 4 years, the market share for alternative fuel...

Microsoft UK Industry Insights: Autos - November 2014

As we start to close 2014 here are my 5 key thoughts and insights for the autos industry this month. 1. Digital Dealerships The term “Digital Dealership” is becoming widespread, although the concept may not be. But what is a digital dealership?...

Microsoft Advertising UK Autos Industry Insights: August 2014

If you’re interested in marketing for automotive brands this blog is for you. I have been working with our Microsoft Advertising UK insights team to provide a mix of original data gleaned from our 14.5 million Bing users database and #freshcuts...
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