The wonderful thing about making predictions is that everyone forgets what you say or as the pundit you can reserve the right to change your mind based on “new” information surfacing. So bearing this in mind I am going to make some eccentric...
Hello and welcome to my UK Finance industry insights, a must read for anyone marketing a finance brand. This month includes making the most of Christmas, a look at card incentives and why the interchange fee looks set to evolve. 1. Searches for...
Following on from my August Finance insights, this month, I've been looking at the momentum building around what I term “utility” apps; services that enhance an experience or function to support a user as opposed to entertain and amuse them. The...
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