Owen Sagness
Owen Sagness
Blog posts  

.@IABUK Digital Ad Spend Figures Show Contextual Experiences are Key to Driving Industry Growth

Last week saw the launch of The IAB UK Digital Adspend Report, conducted by PwC. Over the past few years we’ve seen advertising budgets move away from traditional channels, becoming more aligned with consumers’ media consumption habits such as multi-...

Resolutions and revolution – @Owen_Sagness reveals his digital trends for 2015

Happy New Year! So, the time has come to look ahead at what 2015 has in store for the media, marketing and advertising industries. Major developments in 2014 included increasing consumer and business acceptance of wearables and the Internet of...

Collaboration between Microsoft and John Lewis sees ‘Monty’s Magical Toy Machine’ come to life

Today marks the launch of our media-first store installation in John Lewis Oxford Street, the latest stage of our exciting advertising partnership. Over the past few months, teams at Microsoft Advertising, John Lewis Innovation Team, Adam and Eve...
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