Nigel Ashton
Nigel Ashton
Blog posts 

2014 UK #Retail #Christmas #Trends by our head of retail @NigelRetail

Last year I predicted 2014 would be a year of increasing personalisation, importance of a multi-channel strategy and more story led marketing. To a large extent we saw some of the trends play out throughout the year, especially at Christmas...

Microsoft Advertising UK Retail Industry Insights: September 2014

If you are a retailer or represent a retail brand this blog is for you. This month I've been working with our Microsoft Advertising UK insights team, using our extensive data to enable brands to make sense of what is undoubtedly the most...

Microsoft drives ‘mighty’ results for Unilever (Persil) multiscreen campaign

Here’s an incredible consumer packaged goods campaign close to my heart that I wanted to share with you. It showcases how brands like Unilever can get highly targeted awareness and engagement at scale across the Microsoft portfolio including MSN,...
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