Tim Lumb
Tim Lumb
Blog posts  

Driving Trust with Tech

Our latest research into consumer car-buying behaviours - Driving Trust with Tech - builds on the findings from last year’s study: The Automotive Consumer Decision Journey....

Becoming a Partner in Health and Wellness: Top Tips for Marketers

For the last 3 years Microsoft’s advertising research has been building out studies looking at consumer needstates, multiscreen behaviours and purchase journeys. We recently turned our attention to the Health and Wellness category, conducting...

Unilever UK sees 7 percentage point increase in spontaneous awareness with Outlook.com campaign

150 million times a day, someone, somewhere chooses a Unilever product. As the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century. The Persil Kids Today Project is an...
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