Unilever UK sees 7 percentage point increase in spontaneous awareness with Outlook.com campaign

150 million times a day, someone, somewhere chooses a Unilever product. As the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century. The Persil Kids Today Project is an...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 28/08/14

Gain Insights to Manage Ad Revenue in Your Apps: Create Custom Reports in Microsoft pubCenter

Last April, we announced the completely overhauled Microsoft pubCenter, the advertising hub for app developers on Windows and Windows Phone. Today, I am excited to announce the ability to create custom reports in pubCenter. Getting started is...
Tyler Young - MSFTTyler Young - MSFT Posted on 19/08/14

Connecting the Digital and the Physical: The Infiniti and Microsoft Story

This past weekend on the outskirts of Monterey Bay, California, some of the country’s most elegant and innovative vehicles descended upon the challenging course of the famous Pebble Beach for the annual Concours d’Elegance, which takes place each...
Tyler Young - MSFTTyler Young - MSFT Posted on 19/08/14

Microsoft Advertising UK Entertainment Industry Insights: August 2014

With the recent release of UK box office data for the first half of 2014 showing that admissions were down 8% on 2013, now seems like a good time to reflect on the state of the industry and think about what the rest of the year and beyond could...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 13/08/14

Microsoft Advertising UK Autos Industry Insights: August 2014

If you’re interested in marketing for automotive brands this blog is for you. I have been working with our Microsoft Advertising UK insights team to provide a mix of original data gleaned from our 14.5 million Bing users database and #freshcuts...
Ian Webber - MSFTIan Webber - MSFT Posted on 06/08/14

Microsoft Advertising UK Finance Industry Insights: August 2014

At Microsoft we have a wealth of data and insights and part of my role is to help the finance industry plan their marketing campaigns effectively by surfacing these unique insights and package them up along with industry 3rd party data. This month...
Matthew Margetts - MSFTMatthew Margetts - MSFT Posted on 05/08/14

38% would consider buying Sky Movies after integrated native advertising solution on MSN UK Entertainment

The lights dim, the iconic soundtrack kicks in and we’re glued to our screens to watch the story unfold. We all love a great movie. Sky Movies offer the year's latest releases and biggest box office hits 12 months before online...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 03/08/14

Tor Crockatt, EMEA Product Marketing Director for @BingAds gives @stateofdigital her Friday commentary

Every Friday experts shine a light on the digital industry on State of Digital. Last Friday they invited Tor Crockatt, EMEA Product Marketing Director for Bing Ads to share where we are heading in search. In the article ‘Move over ‘worldwide...
Leena Shah - MSFTLeena Shah - MSFT Posted on 20/07/14

Microsoft Advertising UK & the7stars partner to launch innovative video & content ad solution

Today marks the launch of the very first Ad Controls creative solution in the UK; a rich and engaging video, image and content solution running across the Windows 8 advertising platform. Microsoft and the7stars collaborated with the brand team at...
Jon King - MSFTJon King - MSFT Posted on 13/07/14

What is the opportunity for advertisers with today’s drop in roaming fees? #mobileroaming

According to a study by the European Commission, less than 10 per cent of EU citizens use their mobile phone abroad in the same way they do at home. In an era where the smartphone plays a bigger role in our lives that almost anything else, roaming...
Andy Hart - MSFTAndy Hart - MSFT Posted on 01/07/14
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