Build 2015: Microsoft Advertising Announces New Tools to Help App Developers Grow Audience and Revenue

The Build conference is an exciting time when we share new tools to help developers thrive on the Windows platform. As part of this event, I am thrilled to share details on new tools we are making available today, as well as a preview of what's to co...

FMCG brands turn to the Power of One to build better saliency with consumers

The Brand Relationship Spectrum In 2000, academic Professor David Aaker and co-author Erich Joachimsthaler published ‘The Brand Relationship Spectrum’ in the California Management Review and in doing so, caused FMCG businesses to begin rethinking ho...

.@IABUK Digital Ad Spend Figures Show Contextual Experiences are Key to Driving Industry Growth

Last week saw the launch of The IAB UK Digital Adspend Report, conducted by PwC. Over the past few years we’ve seen advertising budgets move away from traditional channels, becoming more aligned with consumers’ media consumption habits such as multi-...

Announcing Bing Ads for iOS

We live in a multi-device world, and we want to provide advertisers and their campaign managers the best experience wherever they go, whenever they need it. Thus it is my great pleasure to announce Bing Ads for iOS. With Bing Ads for iOS, users ...

You Don’t Have to ‘Hunt’ for Your Audience with Skype

The Easter Bunny isn’t the only familiar face making its way into consumers’ homes this coming Sunday. As we gear up for our Easter traditions – egg hunts, big meals, and too many sweets – one thing is clear: during holidays we reach out to connect w...

The Cult of Learning: A SXSW Observation

As published by Little Black Book. @LBBOnline SXSW is like no other event in our industry. A dizzying blend of massive brands whose taglines are synonymous with mainstream culture, startups that you have never heard of, and everything in...

Putting people at the heart of your brand #AWEurope #OwnTheMoment #Marketing #Advertising

Putting people at the heart of your brand. #AWEurope #OwnThe Moment #BrandMe Consumers are constantly creating their personal brand. What they do, what they say, what they wear; it's all part of their own brand narrative. Technology has only...

Our #AWEurope Thursday wrap - 5 key lessons and our latest infographics #OwnTheMoment #FreshCuts

Our final #AWEurope daily wrap featuring five lessons we’ve learnt on Thursday. Ad Week Europe has flown by, we hope you have enjoyed it as much as we have. The final day got us thinking about standing out from the crowd, resetting our creative...

A Story is Worth a Thousand Ads: @DocJamesw shows #AWEurope how to tell effective advertising stories in today’s world #OwnTheMoment

Change is coming. Technology is making advertising harder. As the Internet of Things tips the balance toward machine generated and consumed data, marketers have fewer opportunities to reinforce their brand message with actual humans. This means...

Our #AWEurope Wednesday wrap - key insights and trends #OwnTheMoment #FreshCuts

Yesterday we heard about the role of humour in marketing, the power of people-focused marketing and the importance of future-focused skills. Focus on up skilling for the future Andy Hart, Vice President of Microsoft Advertising and Online...
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