Windows 8 Ads-in-Apps and Windows Phone Premium Inventory Now on the Microsoft Advertising Exchange

Today, we’re pleased to announce that the Microsoft Advertising Exchange (or MAX, as it is commonly known), is now serving ad inventory for Windows Phone and Windows 8 Ads-in-Apps in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain,...
Esco Strong - MSFTEsco Strong - MSFT Posted on 15/09/14

Microsoft Advertising UK Retail Industry Insights: September 2014

If you are a retailer or represent a retail brand this blog is for you. This month I've been working with our Microsoft Advertising UK insights team, using our extensive data to enable brands to make sense of what is undoubtedly the most...
Nigel Ashton - MSFTNigel Ashton - MSFT Posted on 11/09/14

Microsoft Advertising UK Finance Industry Insights: September 2014

Following on from my August Finance insights, this month, I've been looking at the momentum building around what I term “utility” apps; services that enhance an experience or function to support a user as opposed to entertain and amuse them. The...
Matthew Margetts - MSFTMatthew Margetts - MSFT Posted on 08/09/14

Canada: MSN Has Your Digital Life Covered

Today is a great day for MSN in Canada. We have signed over 40 brands from the best of Canada’s most respected and well-known English and French publishers (alongside over 1,000 global publishers), the new MSN provides a singular, comprehensive...
Tyler Young - MSFTTyler Young - MSFT Posted on 07/09/14

The New MSN: Do More with Premium Content, Powerful Tools

Today we are excited to announce the preview of the new MSN, bringing premium content together with tools to help people do more. Available at preview.msn.com, the new MSN offers people a customizable, seamless, multi-platform experience with...
Frank Holland - MSFTFrank Holland - MSFT Posted on 07/09/14

Microsoft Advertising UK busts industry jargon with #EatAdWaffle

The marketing and creative industries have long had a reputation for weird and wonderful abbreviations and acronyms describing what they do and the tools they use. But in their haste to define the fast-changing world of digital media they have...
Leena Shah - MSFTLeena Shah - MSFT Posted on 31/08/14

Unilever UK sees 7 percentage point increase in spontaneous awareness with Outlook.com campaign

150 million times a day, someone, somewhere chooses a Unilever product. As the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century. The Persil Kids Today Project is an...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 28/08/14

Gain Insights to Manage Ad Revenue in Your Apps: Create Custom Reports in Microsoft pubCenter

Last April, we announced the completely overhauled Microsoft pubCenter, the advertising hub for app developers on Windows and Windows Phone. Today, I am excited to announce the ability to create custom reports in pubCenter. Getting started is...
Tyler Young - MSFTTyler Young - MSFT Posted on 19/08/14

Connecting the Digital and the Physical: The Infiniti and Microsoft Story

This past weekend on the outskirts of Monterey Bay, California, some of the country’s most elegant and innovative vehicles descended upon the challenging course of the famous Pebble Beach for the annual Concours d’Elegance, which takes place each...
Tyler Young - MSFTTyler Young - MSFT Posted on 19/08/14

Microsoft Advertising UK Entertainment Industry Insights: August 2014

With the recent release of UK box office data for the first half of 2014 showing that admissions were down 8% on 2013, now seems like a good time to reflect on the state of the industry and think about what the rest of the year and beyond could...
Kristina Bolger - MSFTKristina Bolger - MSFT Posted on 13/08/14
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