The banner has long been a staple in online advertising due to its visibility and versatility, as well as its ease of production and integration. Banners can be run at a range of sizes, and above-the-fold positioning of most banners on MSN and Skype provide exceptional visibility. Banners can be used stand-alone, paired with other ad standard ad units, or used in conjunction with rich media to expand the creative space. Approved third-party rich media providers include Point.Roll, Unicast, Eyeblaster, and DoubleClick Motif.
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