@MSAdvertisingUK’s real-time infographics for #AWEurope – download them here #AWMSFT

What a week! Advertising Week Europe was a 4 day whirlwind of intense debate, keynotes and social networking, ending with the wrap party of all wrap parties! During Advertising Week Europe the Microsoft Advertising UK research team produced a...
Jamie Nathan - MSFTJamie Nathan - MSFT Posted on 04/03/14

New Microsoft Study: Simplifying Money Matters for Consumers by Giving Them Control, Clarity and Connection

I’m pleased to introduce the newest addition to our Consumer Decision Journey research: The Consumer Decision Journey: Financial Services. Since a picture is worth a thousand words, here is a video detailing the basics of what we discovered by...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 03/05/14

Why Brands Should Be Dreaming of a Cross-Screen Christmas

When I was growing up, Christmas was all about one screen: the television set. Some of my favorite holiday memories are sitting around the TV with my family enjoying old classics like ‘It’s a Wonderful Life’ and eating one too many Christmas...
Frank Holland - MSFTFrank Holland - MSFT Posted on 12/10/13

Why Consumers WILL be Show-rooming this Friday

It’s almost time to kick-off ‘the most wonderful time of the year’ and all it takes is one quick glance at your TV, computer, tablet, or smartphone to remind you that the holidays are upon us. . . and you’re already behind on your shopping....
Esther Burke - MSFTEsther Burke - MSFT Posted on 11/26/13

How fragrant Tulips and Armin van Buuren could be your Brand’s Ticket to Success in the Digital Future

Today I find myself in beautiful Amsterdam for 24 Hours of Advertising, the creative marketing industry’s leading event in the Netherlands, held every year with a jam-packed 24 hour agenda. It’s an exciting event, held in a stunning historic...
Andy Hart - MSFTAndy Hart - MSFT Posted on 11/07/13

The Consumers Behind Big Data

Today I’m speaking at ad:tech in the Javitz Center in New York City. I’m delighted to share the stage with so many smart and adept marketers at a time of profound change in our industry. Before I hit the stage, I thought I’d share a quick...
Rick Chavez - MSFTRick Chavez - MSFT Posted on 11/06/13

New #research reveals 1 in 3 UK families use tech to communicate within the home

Published in today’s edition of Campaign, we’ve unveiled our latest research; ‘Families’. The aim of our research was to investigate the role technology plays within in the average UK family home. It’s important for us to understand how people...
Tim Lumb - MSFTTim Lumb - MSFT Posted on 10/09/13

New Research: How TV and Online Work Together for Optimal Reach

TV and online video have often been depicted as being in “platform wars” against each other. Despite the emergence of several new screens over the last few years, television continues to be the most effective way for advertisers to reach an...
David Porter - MSFTDavid Porter - MSFT Posted on 10/04/13

New Microsoft Study: How Advertisers Can Take Advantage of Future Consumer Trends Today

As we wrap up the 10th Anniversary of Advertising Week in New York, I’m excited to provide an update on our Consumer Decision Journey research. For this installment of our ongoing journey work, we focused on understanding consumer decision-making...
Natasha Hritzuk - MSFTNatasha Hritzuk - MSFT Posted on 09/25/13
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