Every brand has a story to tell. The challenge lies in making sure your story stands out in today’s crowded and noisy market. Remessaging is a powerful opportunity to build momentum by continuing your story with the people who have already visited your site, clicked your ad, or read your email.
Remessaging, also known as retargeting, targets consumers based on their previous exposure to your campaign and interactions with your advertising or website. As such, remessaging ensures your message is delivered directly to a receptive audience that already knows you and is more likely to be in the market for your product or service, and helps drives conversions amongst them. It can also extend your reach to consumers not yet exposed to your campaign.
There are a number of different remessaging options available to help you achieve your objectives:
Site remessaging records the actions that visitors take on your site and then reconnects your advertising with them through the Microsoft Media Network.
Extended data targeting takes your advertiser site remessaging campaigns further by providing deeper insights into every user interaction on your website.
Search remessaging serves ads to visitors after they’ve searched using a specific keyword.
Creative remessaging targets users based on their exposure to or interaction with your advertising. It can be used to reengage those who have already been exposed to your campaign or extend reach amongst those that have not been.
Please note remessaging options are subject to availability. Contact your local sales team for information.