Moms use the internet to make connections, find information, seek entertainment, and to get things done.

Marketers take note: a loyal customer and powerful brand advocate with unparalleled buying power is just a click away.

Not only do moms control over 80 percent of family purchases1, these ultra-busy, web-savvy women use the internet to make connections, find information, seek entertainment, and to get things done. But, connecting with this influential audience can be challenging for advertisers.

 

To truly connect with moms, you need to go where they go, and start a conversation with them as they engage in daily life.  We can help you do this.

 

Download our free whitepaper: We are talking about moms

 

Source:

1.      Business Women’s Network


And, Microsoft Advertising is #1 with Moms

  • Microsoft Advertising reaches nearly 100% of online Moms making it the #1 destination for Moms*
    • Online Moms spend 16% of their time online with Microsoft Advertising*

    • 52% of all Moms visit a Microsoft Advertising property daily*

    • 3.2 Million Moms visit Microsoft Advertising every month*

    *Source: comScore, MediaMetrix, October 2010


    We know how to engage Moms

    When it’s about WHO they are, and WHERE they are then Profile Targeting is what you need. Profile Targeting lets you focus on specific audience attributes, such as demographics or geography. 
     

    When it’s about WHAT they do then Behavioural Targeting is what you need.

    Behavioural Targeting targets based on the actual, observed behaviours of online users. This means they receive relevant content and are more receptive to your message. Learn more about Behavioural Targeting.

     

    When it’s about CLOSING the loop, then Remessaging is what you need.

    Your most valuable prospects are the ones you already have a dialogue with. Re-messaging identifies consumers who have (or haven’t) seen your ads and have visited your site. This lets you continue a conversation with them and create specific messaging and offers to help close the loop. Learn more about Remessaging.